Q - R: Royal Mail

 

This Company Profile provides key details and analysis of Royal Mail Group, including its latest activities, market position, financial performance, Brands, structure and history, together with onward ...

In this article, Alex Batchelor, marketing director at Royal Mail, talks to Judie Lannon, the Editor of Market Leader, about the opportunities direct mail offers and how Royal Mail is bringing a fresh ...

The Post Office is more than a brand: it is a British institution, trusted and used by huge numbers of the British public. In recent years, it has also undergone a dramatic transformation both in its ...

1996-2002 campaigns for Royal Mail, to support and defend the mail business. Communications are changing under impact of new technology (e-mail and mobile phones). Would use of mail erode, or would di ...

Tom Rayfield gives a glowing report on a mail shot he received from Royal Mail. The piece advocates maintaining marketing budgets during an economic downturn. The package has three components:- a br ...

Campaign in 1999 by Bates UK for Royal Mail. Objective: demonstrate RM services to top 100,000 business customers. Research revealed underlying problem: lack of business credibility (unlike telecoms a ...

This 1998 DMA ECHO entry was created by Grey Integrated for the Royal Mail (United Kingdom). Royal Mail Streamline promotes the use of volume direct mail by business users, offering a variety of posta ...

This 1998 DMA Silver ECHO winner was created by Grey Integrated for Royal Mail National (United Kingdom). The objective of this multimedia campaign was to educate small and medium sized enterprises (S ...

This 1998 DMA Bronze ECHO winner was created by MBO for the Royal Mail (United Kingdom). The number of 'Did Not Attends' (DNAs) at the National Health Service's (NHS) outpatient clinics was costing NH ...

Royal Mail briefed Bates Dorland to create new advertising to stimulate usage by promoting the benefits of mail: positioning the letter as the ideal medium for maintaining relationships with family an ...

This DMA ECHO entry was created by Ogilvy & Mather Direct for Royal Mail. Freepost NAME is a new postal response mechanism from Royal Mail. It allows broadcast advertisers to offer customers an altern ...

This Gold ECHO award winner was created by Ogilvy & Mather Direct for Royal Mail in the UK. The Royal Mail had been experiencing declines in mail volume due to the emergence of alternative media, such ...