Q - R: Royal Bank of Scotland

 

This Company Profile provides key details and analysis of Royal Bank of Scotland, including its latest activities, market position, financial performance, Brands, structure and history, together with ...

This paper shows how two quite disparate banks in culture and outlook -Natwest Bank and the Royal Bank of Scotland - came together and evolved a comprehensive CRM strategy. In doing so it will demonst ...

Discusses the practical problems of Customer Relationship Management (CRM) in the context of a bank. Research described was a way of `listening to' customers and potential customers, eliciting what th ...

The objectives of the campaign were to promote awareness of the Special Edition mortgage and generate rapid enquiries through the Bank's branch network. To use the promotion of Special Edition as a sp ...

In February 1998 the Bank of Scotland relaunched their personal car loan product rebranded as 'The Car Purchase Plan'. The product featured competitive but not outstanding interests rates, in the fac ...

This 1997 DMA ECHO entry was created by WWAV Rapp Collins Scotland for the Royal Bank of Scotland. The objective of this direct mail campaign was to prepare the target audience, stockbrokers and deale ...

This 1996 DMA ECHO entry was created by Navigator Responsive Advertising for the Royal Bank of Scotland (RBOS). Direct mail was used to target current student account holders

This 1996 DMA ECHO Leader award winning campaign was created by GGT Direct Advertising for Royal Bank of Scotland (RBS). RBS won market share within the family doctor sector by offering a very competi ...

1990 campaign to move the Royal Bank of Scotland onto the consideration list of business customers at the 'mid-corporate' level (small-medium sized businesses), so that they would be thought of if the ...

Campaign to demonstrate the benefits of the Royal Bank of Scotland's Cashline service, for current and deposit accounts, launched originally in 1977, and to transfer as many account holders as possibl ...