Q - R: Remy & Assoc

 

Despite different market conditions in Germany and Belgium, Lenor faced the same impediment to growth in both markets: the brand lacked emotional relevance for the target audience. The Poetry campaign ...

1973-78 campaign for Cointreau, designed to increase its sales over the period by 80%. Research had shown that at this time (1972-3), whilst wine and spirit drinking (including after-dinner liqueurs) ...