O - P: Perrier

 

The French Vittel brand was launched in the UK after research revealed that consumption of still mineral water was growing particularly in the youth market. The target audience drank this water becaus ...

Describes the long-term achievement of advertising for Perrier over more than 10 years, both in establishing the market and creating increased brand equity (shown by increase in both volume sales and ...

Describes the achievement of advertising for Perrier between 1978 (the first TV execution) and 1985, both in establishing the market and creating increased brand equity. The brand's history and market ...