O - P: Pedigree petfoods (Mars)

 

This campaign re-branded Pedigree dog food, which had lost distinctiveness and was failing to counter the health claims of dry dog food. A study among dog owners revealed that they really love their d ...

Whiskas needed to revitalise its brand across 14 European markets. The campaign has led to a turnaround of 5% points in business performance in sales for Europe.

Campaign in 1999 by Grey for new variety (Advance) of Mars' Pedigree dog food. Need to appeal to vets, breeders and pet trade as well as dog owners. Media: posters, press and TV. Campaign now in 22 co ...

Campaign in 1999 by M & C Saatchi for Pedigree Whiskas cat food. Brand had been making steady progress, but was now faced with a price war. New idea (make an ad that cats would enjoy) described. How r ...

Bounce is Pedigree's economy dog food brand. The economy sector is characterised by price promotions and high consumer promiscuity. When the economy dog food shopper wanders down the 'aisle of dogs' i ...