K - L: Levi-Strauss & Company

 

This Company Profile provides key details and analysis of Levi Strauss & Co, including its latest activities, market position, financial performance, Brands, structure and history, together with o ...

Clothing manufacturer Levi Strauss & Company entered the wide-leg jeans market in the summer of 1996. To celebrate the launch of its Wide Leg line, the company initiated a campaign aimed at a t ...

Even though Levi Strauss & Company had been the cornerstone of the denim industry for over a century, declining sales plagued the company during the latter half of the 1990s. Jeans designed b ...

Levi Strauss & Co., whose founder invented blue jeans, became the jeans brand of choice for America's youth around the mid-twentieth century, but during the 1990s this began to change. ...

This brief paper discusses the Dockers promotion to launch “new cut” trousers, and illustrate the brand's return to its native California. By encouraging consumers to purchase a new pair, they would r ...

Launch (2000) of Levi's Engineered Jeans brand in Japan. Illustrates how Levi's used a local advertising approach to revitalise their business, which had been declining and threatened by a local denim ...

The advertising was 'the most enjoyable' that Millward Brown have tracked in the UK for Levi's (77% said they thought it was 'brilliant'/'enjoyed it a lot'. Sta Prest volume sales have shown dramatic ...

Campaign in 1999 by BBH for Levi's. Brand share was falling sharply in a declining market Europe-wide. Research showed need to change image of brand, via a new product (Sta-Prest), addressed to a new ...

This paper looks at the role of forward-looking trend research and analysis in helping to protect the cool equity and youth credibility of the Levi's ® brand. From the start point of qualitative resea ...

Bartle Bogle Hegarty took over Levi's Red Tab advertising in 1993. All the garments in the range carry the Red Tab trademark, the most famous of these being the 501, which had come to dominate consume ...

Levi Strauss and Company developed I-Candy, a revolutionary form of interactive advertising on the worldwide web as it felt a need for a web presence beyond its site levi.com. Two twenty-second animat ...

This DMA ECHO entry was created by 360 Group for Levi Strauss & Company. The objective of this campaign was to rollout a previously tested direct mail package to new prospects. The mailing promoted th ...

This is a case study of how planning helped sustain momentum behind an extremely successful advertising campaign. In a sense it is a detective story because, having established the need for change, it ...

The campaign strategy was to reposition the exciting brand lines of Levi's jeans for women. The results demonstrate the powerful impact that outdoor has on awareness, recognition and brand awareness.

Levi’s was keen to capitalise on the stellar success of its 501’s advertising campaign to raise awareness of its other Red Tab jeans fits. The most important consideration, however, was the campaign s ...

One of Europe's most severe economic recessions and an accompanying decline in the 11–24 year-old population threatened to reverse growth at Levi Strauss Europe. This award-winning case study of pan-E ...

1986-7 campaign to rejuvenate Levi's jeans. Too much diversification had diluted the core meaning of the brand, which had begun to seem old-fashioned and unclear. Need to persuade the core (younger) m ...

Campaign for Levi-Strauss in UK and Scandinavia, 1977-80. Objective: stimulate purchase of Levi's Jeanswear, and develop this as a `flagship' brand to help promote a wider range of diversified clothin ...