K - L: Lane Bryant

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Gold Card Newsletters
Lisa Bensaoui and Liz Brohan, Direct marketing Association (US), ECHO Awards, 1997

This 1997 DMA ECHO entry was created by Columbian Advertising for Lane Bryant. The objectives of this newsletter campaign were to generate incremental sales, increase cardholder loyalty and usage, and ...

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2.

Green Card Newsletters
Lisa Bensaoui and Liz Brohan, Direct marketing Association (US), ECHO Awards, 1997

This 1997 DMA ECHO entry was created by Columbian Advertising for Lane Bryant. The objectives of this newsletter campaign were to generate incremental sales, increase cardholder loyalty and usage, and ...

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3.

Thank You Postcard
Lisa Bensaoui and Liz Brohan, Direct marketing Association (US), ECHO Awards, 1997

This 1997 DMA ECHO entry was created by Columbian Advertising for Lane Bryant. The objectives of this direct mail campaign were to generate incremental sales, increase Gold Cardholder loyalty and usag ...

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4.

'Very Attractive' Pre-Approved Mailing
Liz Brohan and Lisa Benzaoui, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA ECHO entry was created by Columbian Advertising for Lane Bryant. Lane Bryant is a retailer of women's plus sized clothing. Once the sole provider to this market, Lane Bryant now faces co ...

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