K - L: K Shoes

 

This study describes an integrated campaign for K Shoes' Springers brand. The campaign is set against a background of a growing younger female market for sandals. The brand was significantly under-per ...

1991 launch of a new product by K shoes, an established manufacturer and retailer, in a new area for them: trainers for women. Qualitative research showed a key problem was keeping the trainers clean. ...