K - L: KP Foods

 

New TV children's campaign for KP's Skips brand, which had been declining. Although children had liked the stories in the earlier advertising and recalled them well, the characters appeared too `nice' ...

This paper describes how an unusual approach to briefing and creative development helped inspire a new long-term campaign idea and some very impactful executions for the snack brand, Hula Hoops. These ...

The paper analyses the background and then the contribution advertising made in the launch and subsequent of Real McCoys chips (KP Foods/Publicis). It helped establish the brand in the launch phase (1 ...