I - J: Johnson & Johnson

 

This Company Profile provides key details and analysis of Johnson & Johnson, including its latest activities, market position, financial performance, Brands, structure and history, together with o ...

John & Johnson's Greek tampon brand o.b. wanted to speak to its audience in a modern and creative way, and thus establish an emotional affinity with its 17-24 year old target audience. To do so, it so ...

The entrance of new brands to the teen skin care market constituted a threat to Clean & Clear, challenging the brand to retain market leadership and relevance to teens despite the allure of the new en ...

Contact lenses have a problem in that they are prisoners of consumer apathy. People are highly involved in their eyes, yet they care very little about contact lenses. So, despite 50% of the population ...

Andrea Alstrup of Johnson & Johnson describes the formation of the Family Friendly Programming Forum, an organisation pledged to encouraging the development of TV shows which can be viewed by the whol ...

A teenage medicated skin-care product, relaunched 1992, supported 1993-6 by US advertising campaign (TV and press), translated for UK use. By 1996, brand was threatened by new competition and showing ...

Until 1995 there was little adspend in the anti-diarrhoeal, direct from pharmacy market, with low brand awareness, mainly Kaolin & Morphine and Diocalm. A decision taken by Johnson & Johnson MSD to in ...

This DMA ECHO entry was created by WWAV Rapp Collins for Johnson & Johnson (England). The objective of this direct mail campaign was to generate trial, then future purchase, of Johnson & Johnson's new ...

This 1996 DMA ECHO entry was created by Salem Comunicacao E Marketing Direto for Johnson & Johnson in Brazil. Print ads were used to promote the usage of O b tampons to Brazilian women. In Brazil, the ...

Since the successful launch of Stayfree Prima in October 1991, competitors have responded by launching their own version of the ultra thin pad. In spite of these efforts Stayfree Prima still holds th ...