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Paper
1.
A Life of Crime - the hidden truth behind criminal activity
Darren Lewis and Bonny Mhlanga, Market Research Society, Annual Conference, 2001
Describes the methodology and main findings of a survey amongst prison inmates carried out by BMRB for the Home Office. A main objective was to estimate the proportion of all crimes that are committed ...

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Read: 3 times
Case Study
2.
John West - building a heritage from scratch
Sharon Masnick, Account Planning Group (UK), Creative Planning Awards, 1999
Campaign in 1999 by Leo Burnett for John West tuna. Objective: build brand, justify price premium. Problem: commodity price-driven market, brand had no reputation (although JW had high quality reputat ...

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Read: 29 times


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