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Case Study
1.
Dayplanner
Dale Paschke and Ted Thompson, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by CM Partners for John Deere. The objective of this direct mail campaign was to sell John Deere commercial landscaping equipment to previous John Deere product pu ...

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Case Study
2.
Commercial Customer Retention Program
Dale Paschke and Ted Thompson, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by CM Partners for John Deere. The objective of this direct mail campaign was to sell John Deere commercial-grade equipment to previous John Deere product purchase ...

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Case Study
3.
Sno-Dough
Dale Paschke and Ted Thompson, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by CM Partners for John Deere. The objective of this direct mail campaign was to sell John Deere snow removal power equipment to previous John Deere product purcha ...

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Case Study
4.
Last a Lifetime
Dale Paschke and Ted Thompson, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by CM Partners for John Deere Commercial & Consumer Equipment. John Deere manufactures and sells high quality lawn and garden tractors starting at $1,996. This campaign ...

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Case Study
5.
Last a Lifetime
Dale Paschke and Ted Thompson, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by CM Partners for John Deere Commercial & Consumer Equipment. John Deere manufactures and sells high quality lawn and garden tractors starting at $1,996. This campaign ...

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Case Study
6.
The JDC Albuquerque Express
Ron Van Diver and Bob Yeck, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Yeck Brothers for John Deere Credit (JDC). The objective of this direct mail campaign was to encourage dealers to stop by the JDC booth at a popular farm equipment t ...

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Case Study
7.
JDC Invitational
Ron Vandiver and Bob Yeck, Direct marketing Association (US), ECHO Awards, 1997
This DMA Silver ECHO award winner was created by Yeck Brothers Company for John Deere Credit (JDC). A typical John Deere dealer has many competitive resources for financing. The objective of this camp ...

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Case Study
8.
John Deere Credit 'The Great Gator Chase Program'
Karen A. Boyle and Ron Vandiver, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Yeck Brothers Company for John Deere Credit (JDC). JDC offers credit financing for many types of equipment through authorized dealers. This program targeted RV ...

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