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Profile
1.
Company Profile: JC Penney (US)
Company Profile in association with Adbrands, September 2008
This Company Profile provides key details and analysis of JC Penney, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links ...

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Case Study
2.
J.C. Penney Company, Inc.: It's All Inside campaign
Simone Samano, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.807-810
The J.C. Penney Company, Inc., had been a fixture in the retail world for nearly 100 years when sales started to drop in the late 1990s. The Plano, Texas, company realized that Americans had lost inte ...

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