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Case Study
1.
Isuzu Motors America, Inc.: The Call campaign
Guy Cunningham, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.803-806
In an effort to diversify its vehicle lineup, Isuzu Motors America, Inc., designed a new sports utility vehicle (SUV), the Axiom, for model year 2001. At that point Isuzu sold only trucks and SUVs tha ...

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Award-winning case study
2.
Isuzu: No cars
Goodby Silverstein & Partners, New York American Marketing Association, EFFIE Awards, 2000
Buying a new vehicle has never been easy, thanks to the explosion of new brands, models and styles. Adding to this explosion is the sports utility vehicle. The 'No Car' campaign has succeeded in see ...

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Case Study
3.
Isuzu Trooper Package
Robert McKim, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by M/S Database Marketing for Isuzu. Sport utility vehicles are the fastest growing category in the automotive industry. Although Isuzu holds a strong position in ...

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Case Study
4.
Isuzu Postcard Adventure
Robert McKim, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by M/S Database Marketing for Isuzu. Sport utility vehicle prospects were being hit by big 3-D packages from manufacturers that have bigger budgets than Isuzu. In ...

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