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Profile
1.
Company Profile: Intel (US)
Company Profile in association with Adbrands, September 2008
This Company Profile provides key details and analysis of Intel, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links to r ...

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Read: 26 times
Case Study
2.
Intel Corporation: Bunny People campaign
Barbra Brady, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.767-775
During the 1980s the popularity and performance of personal computers (PCs) experienced phenomenal growth. Chip maker Intel Corporation, based in Santa Clara, California, produced a major share of the ...

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Read: 31 times
Case Study
3.
Intel Corporation: Time For A Pentium Ii Processor? campaign
Rebecca Stanfel, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.767-775
Intel Corporation, the world's largest manufacturer of computer chips, had used a consistent marketing strategy to make its brand universally recognizable. Since 1991 Intel had advertised ...

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Read: 34 times
Award-winning case study
4.
Intel - Intel Powers Music MySpace Programme
Euro-Effies, Bronze winner, 2008
Intel is a brand that consumers can't touch or, typically, see: it is integral to a computer's performance, but always comes as part of a package. The launch for the company's new Centrino Duo thus ai ...

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Read: 12 times
Paper
5.
Hunting B2B technology innovations. Integrating analysis with Monte Carlo and time series benchmarks
R. Scott Evans and Anne P. Bartlett, ESOMAR, Annual Congress, Lisbon, Sept 2004
Developing innovative applications for existing data sources and techniques is the hallmark of good research organizations. Researchers and strategists optimize their investment in data and methodolog ...

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Read: 17 times
Case Study
6.
IntelACTIVE
George Gallate and Annie Lau, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Ball Direct for Intel Semiconductor. Direct mail was sent to Intel's database, as well as rented lists, to promote the Pentium Processor. The target audience wa ...

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Read: 0 times
Case Study
7.
Intel: '486 not 386'
Account Planning Group (UK), Creative Planning Awards, 1993
At the time of this campaign Intel microprocessors powered 70% of all personal computers sold. The objective of the advertising was to move the market from 386-based PCs to faster 486-based PCs. The t ...

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Read: 15 times


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