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1.
Infiniti: Infiniti in black
New York American Marketing Association, Gold, African-American, EFFIE Awards 2007
The “Infiniti in black” campaign was the first African-American marketing effort by Infiniti. The campaign married five African-American visionary artists with Infiniti vehicles. The campaign worked t ...
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Infiniti Motor Corporation: Infiniti M Sedan launch
New York American Marketing Association, Silver, EFFIE Awards, 2006
In the luxury vehicle category, a brand is only as strong as it prestigious sedan, and Infiniti lacked a viable competitor. It was imperative that Infiniti's new M sedan was a success, both for the co ...
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3.
Infiniti I30 Conquest Mail Program
Hernando Conwi and Mark Bilfield, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO was created by Chiat/Day Inc, Advertising for Infiniti Automobile. A direct mail program was developed in order to introduce the new Infiniti I30 to competitive model owners. The ca ...
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