E - F: Eli Lilly

Page 1 of 1

all [3]papers [2]cases [1]news [0]classics [0]

Print | Email | Add to My Folder

My preferred format is HTML | Change to PDF

1.

Eli Lilly and Company: Prozac Print campaign
Rebecca Stanfel, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.505-508

Since its introduction in 1987, Prozac's sales had boomed, generating significant revenue for its manufacturer Eli Lilly and Company. But the success of this new type of antidepressant—a ...

Summary | Full Text | More Like This
Read: 32 times

2.

The 'Social Contract' of Qualitative Research
Karin Wood, Advertising Research Foundation, Consumer Insights Workshop, October 2000

This paper uses a case study to explore the role research played in expanding the 'social contract' between a pharmaceutical company and its potential 'customers' In 1999, Eli Lilly and Company launch ...

Summary | Full Text | More Like This
Read: 18 times

3.

Is the Purpose to Educate the Public or Sell a Product? The Contribution of Qualitative Research to the Development of a New Way of Communicating the Benefits of Prozac to its Target Audience
Julie Vandenbark and Karin Wood, ESOMAR, Qualitative Research, Athens, November 1999

This paper explores the role qualitative research played in expanding the 'social contract' between a pharmaceutical company and its potential 'customers'. Earlier this year, Eli Lilly and Company lau ...

Summary | Full Text | More Like This
Read: 12 times

1 Page:

Shows all papers, cases, news and classics matching your search

Shows all papers matching your search

Shows all case studies matching your search

Shows all WARC News stories matching your search

Shows all classic papers matching your search – these are key, timeless reads

WARC Publications | WARC Conferences | About Us | Links | Contact Us | Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC

Login | Subscribe | Free Trial

Home
Site Map
News
My WARC
My Folder (empty)

Subjects

Eaglemark Financial Services

East Midlands Electricity

East of England Development Agency

Easter Seals Society

Eastern Electricity (UK)

Economist (Hong Kong)

EcoRecycle Victoria

Edinburgh & Lothian Tourist Board

Edinburgh Residence

Edinburgh Tourist Board

Editora Meio & Mensagem (Brz)

Edrington Group

Edward Bakers Petfoods

Egmont Franz Schneider Ver.

Electoral Commission

Electoral Enrolment Centre

Electric Insurance

Electricite de France

Electricity Association

Electronic Arts

Eli Lilly Australia

Ellerman Travel & Leisure

Emerson marketing

EMI Virgin (Records)

Empresa de Gas de la V Reg.

ENCAMS (Environmental Campaigns)

English Butter Marketing Co.

English Country Cottages

Enron Capital & Trade

Enterprise Rent-A-Car

Environment and Heritage Service, Northern Ireland

Equality Commission of Northern Ireland

Erskine Hospital

Esat Telecom (Ireland)

ESPN, Entertainment and Sports Programming Network

Estee Lauder Companies

ETrade Financial Corporation

Eurocamp Tesh Travels (Germ)

Euromarket Design, Inc.

Europcar Interrent (Hungary)

European Central Bank

European Commission

European Passenger Services

Euskaltel (Spain)

Evanston Hospital

Evening Standard

Eveready Battery Company

Exide Electronics ETG

Express Newspapers (UK)

Exprinter Banco

EyeCare Centers of America

Fairfax Magazines

Family Health International

Faneuil Hall Marketplace

Federated Investors

Federation des producteurs de lait du Quebec

Feeding Children Better

Ferrocarrils De La Generalitat

Fertiliser Manufacturers Assoc

Fidelity Investments

Financial Times

Findlater Matta

Finnische Zentrale fur Tourism

First Brands Corp/A&M Prod

First Card and Marriott

First Choice Holidays

First Citizens Bank

First Great Western

First National Bank

First Omni Bank

First Union Corp

First Western Bank

Fisher & Rosemount

Fleet Financial Group

Flextech Television

Florida Panthers Hockey Club

Flowers & Plants Association

Focus Magazin Verlag

Food & Wine from France

Food & Wine Magazine

Football Federation Australia

Football Federation of Australia

Ford Motor Company

Foster & Gallagher's Nurseries

Fosters Group Limited

Fotolabo Club (France)

Four Seasons Hotels

FOX Broadcasting

Fox Entertainment Group

Fox Kids Europe

Foxtel Management

Frank Mayer & Associates

Freedom DirectLine FS

Freedom Furniture (Australia)

French Connection

Freshbake Foods

Friesland Middle East

Friskies Petcare Ltd

Frizzell Financial Services

Frontier Airlines

Frontier Communications

Frucor Beverages

Fruit of the Loom

Fuji Photo Film

Full Frame Documentary Film Festival