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Paper
1.
Cracking the code: what customers say, in their own words
Tim Macer, Mark Pearson and Fabrizio Sebastiani, Market Research Society, Annual Conference, 2007
This paper describes how Egg developed a novel software solution for the automatic analysis of the many thousands of verbatim comments collected through event and customer experience surveys conducted ...

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Read: 42 times
Paper
2.
Playing the Egg game - increased value in the customer experience
John Jennick and Gary Schwartz, ESOMAR, Annual Congress, London, September 2006
Internet bank, Egg, says its aim is to differentiate itself from other banks by helping consumers make informed choices about money. It regularly measures customer satisfaction and in response to feed ...

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Read: 80 times
Paper
3.
Being John: Experiencing the Experience Economy
Jackie Sloane and Abigail Bray, Market Research Society, Annual Conference, 2004
The Being John Experience research project carried out by Added Value for internet bank Egg in 2003 drew as its inspiration the film Being John Malkovitch. The project aimed to gain a deeper insight i ...

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Read: 62 times
Paper
4.
Information super cul-de-sac? How to prevent the WAP from hitting the fan
David Skelsey and Mark Pearson, Market Research Society, Annual Conference, 2001
Describes pre-launch research for EGG before launching its WAP (Wireless Application Protocol) mobile phone in 2000. Objective was to provide the service development team with ongoing, real time feedb ...

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Read: 1 times


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