C - D: Canon

 

Canon was seeking to establish a market leading position in the digital camera market. To do so, it faced not only stiff competition from lower-priced rivals, but a market that was subject to the incr ...

This Company Profile provides key details and analysis of Canon Inc, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links ...

Canon photo printers were losing territory in the photo printing market to retail photo stores and online services, while many customers were also expressing disappointment with the quality of home pr ...

Canon expected much when it launched its digital Single-Lens-Reflex (SLR) camera, the EOS 350D in 2005: double volume sales and defend its market share against Nikon. For that Canon had to change the ...

In 2001 Canon U.S.A., Inc., a subsidiary of the Japanese printer, copier, and peripherals manufacturer Canon Inc., introduced a compact digital-photo printer, which offered speed and the convenience o ...

How do you double sales with a brand that lacks mass market appeal and with a middle-of-the-road yet premium-priced product, while your competitor is buying market share by dropping its prices? Canon' ...

How to convince people to buy bulky, heavy single-lens reflex (SLR) cameras when slick credit card sized digital compact cameras make acceptable photos? Canon required a campaign that would entice com ...

Discusses return (ROI) on marketing investment, and some misconceptions. ROI is more than a direct response metric. It involves understanding the financial value of customers. Not all customers are eq ...

With the launch of the EOS300D, a new Digital Single Lens Reflex (SLR) camera, Canon took professional technology and made it available to a wider audience. The aim was to double category sales in the ...

Campaign (2001) by Pfizer to raise awareness and acceptance among men of erectile difficulties and to urge them to seek treatment. In accordance with the guidelines governing the marketing of prescrip ...

One of the greatest challenges for today's mega-brands is to establish an umbrella positioning across a variety of products and target audiences that unifies and promotes the corporate brand image. Ad ...