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The UK office stationery market is highly fragmented, with thousands of products competing within a complex distribution network. Brand communication focus is typically within the distribution channel ...

This case charts how Scotch-Brite (from 3M) leveraged itself from its traditional ground of the kitchen sink and into dominating the fastest growing category in household cleaning. It is written by a ...

The author uses a number of case studies to illustrate how 3M's Promotional Markets Division uses Post-it products to help companies develop customised promotional gifts.

This 1998 DMA ECHO entry was created by Grey Direct Marketing Group for 3M. The objective of this campaign was to generate leads for 3M's Post-it Flags. The target audience was administrative assistan ...

This 1996 DMA Bronze ECHO award winning campaign was created by Option One for 3M Commercial Office Supply. A print ad was placed in the College Term Planner (a specialty publication distributed free ...

New advertising campaign, 1983-4, to brand Scotch video tapes and make them leader in a market which no brand was dominating. The trade 'were guilty of disorderly marketing'; price was the only sellin ...