Retailers, retailing: Scanners, UPC

 

Historically manufacturers have demanded that research suppliers should provide broader and deeper insight into the habits of the hypermarket shopper because this is the area over which they have trad ...

Describes with examples from Superpanel/mediaSPAN data the benefits of basing media planning on purchasing behaviour, derived from single-source data, rather than demographics.

Describes the MAX (Managing Advertising Expenditure) Project in the USA. This started in December 1996, under the auspices of the Marketing Science Institute and the American Association of Advertisin ...

The paper reviews the developments which have taken place in the retailer panel services in the late '80s and early '90s, with specific reference to the move from retail audits to scanning based servi ...

'Research is the seeking for fundamental principles. It is the search for laws governing ... behaviour. The successful results of research have enduring value in explaining and predicting what happens ...

Electronic Point Of Sale (EPOS) data from grocery store scanners have led a revolution in the way manufacturers and retailers use data for strategic and tactical decision making. The industry continue ...

Discusses whether or not store-level data, as opposed to aggregate data, are required to estimate accurately scanner-based price, promotion and marketing-mix econometric models. Argues that there is r ...

The impact and potential of EPOS (electronic point-of-sale technology) is discussed. The data can revolutionise quantified research in the packaged goods field. It is noted that scanner data belong to ...

This article outlines the characteristics and current position of scanner-based services. Nielsen scanning-based services are of two kinds: 1) based on the weekly total sales made by a group of scanni ...

This article describes how Nielsen are developing scanner applications in Germany. The current Scantrack service in Germany uses 50 stores from 12 different trade groups. The Nielsen Price Promotion M ...

A management consultancy view. Branding is alive and well, but in many cases branding power has shifted from manufacturer to retailer (aided by EPOS); in certain markets and circumstances, it may be m ...

In the weeks following an in-store promotion a dip in sales would be expected, in response to earlier and/or extra buying during the promotion. There is evidence to suggest that this does not happen h ...

Daily store level scanner data has become increasingly available in Japan in recent years, and time series analysis based on a sales response model is becoming realistic. The paper suggests a method ...