Retailers, retailing: Retail research

 

WARC Online's US editor Geoffrey Precourt reports from The Market Research Event in Anaheim, Los Angeles, on the research program behind Tesco's creation of its fresh&easy chain of local grocery store ...

This article describes 'Shopper Impact', a research tool for testing in-store promotion and marketing activity, based on virtual simulation. It starts with a report from a survey showing the extent to ...

Retailers develop branded experiences in order to enhance consumers' perceptions of the brand and bring the brand to life. Consumers are effectively immersed in a branded world and experience the bran ...

The paper describes an example of a business application created from an existing retail audit panel by combining the data and on a transversal axis, expanding the scope used in traditional retail aud ...

Describes how the clothing and fashion retailer, C&A, in Brazil developed a knowledge management system centred on the understanding of customer needs and wants, and the part played by market research ...

This paper presents a new method for measuring attention of consumers at the point-of-sale (POS). This patent-pending method – AttentionTracking – is based on the recent finding that human visual atte ...

This paper describes recent attempts to use virtual reality components for studying market effects of new category management-driven initiatives in retail settings. Virtual shopping systems today offe ...

Systembolaget, Sweden’s alcohol retailing monopoly, acts on a strictly regulated market where the marketing possibilities for the retailer are limited. Meeting and exceeding customers’ needs and expec ...

This paper presents a case study wherein the authors collaborated to apply the data gathered in a large segmentation research project to the strategic planning process at Lotus Software Division of IB ...

New consumer shopping patterns are developing all the time. Retail strategy needs to be guided by a deeper understanding of shopper behaviour and segmentation. One way to achieve this is the use of co ...

The present document studies the advantages and benefits of the Customer Satisfaction Measurement (CSM) studies in a highly competitive market, as is the case in the department store sector in Chile. ...

This short article introduces the role of the ARF Retail Consortium, as an industry knowledge sharing process. The author sees the ARF taking us from McLuhan's concept of conventional media creating t ...

The Research International model for evaluating brand equity, the `Equity Engine', applied to retailer brands. The model is described: value is a function of equity and price; equity is a function of ...

Explains how econometric analysis can help identify the specific effects of advertising in retail performance. Three main reasons for such analysis: 1, the need to simplify the detail from scanning da ...

Research (ORC) for Boots to guide decision whether to expand internationally by opening stores in Japan, Thailand, The Netherlands. Research objectives and design described: adaptive conjoint analysis ...

Generic product category groups give opportunities for strategic market development. One of the most common objective of this focus is to achieve a competitive advantage over 'within class' rivals. Fi ...

This paper examines the issue of loyalty cards: of interest both to the marketing community in terms of their commercial effectiveness within the market, and to market researchers through the requirem ...

This paper examines the concept of Category Management in retail markets and discusses the way research can be used to help both suppliers and retailers. CM partnerships require an understanding of th ...

In the United Kingdom, the retail loyalty card market has become highly developed within a very short space of time. Whilst several retailer schemes have existed for a number of years, it has been the ...

This paper will present a method of assessing the performance of each store in a chain to determine the optimum performance potential and identify opportunities to improve performance. It will illustr ...

During the last years, significant changes have occurred in consumer purchase behaviour as well as the retailer structure of fast moving consumer goods. This paper shows a way of providing new informa ...

The American economy is perhaps in the best condition it has been in the past fifty years. The same cannot be said of retailing, which has been struggling for three years. The struggle revolves around ...

This paper discusses the role of geodemographics in retailing and its contribution to retail segmentation, store ranging and customer service. It provides an overview of the status of this new 'scienc ...

During the past few years, suppliers of geodemographics have developed a range of new software tools to enhance the usefulness of their product. In this article, these new tools are described and illu ...

The Chairman of the Argyll Group plc compares his experience of research in his early days with a grocery manufacturer to what has happened more recently. Changes in the character and structure of bus ...

The author argues that, in spite of some convergence, there are still major differences between retailers and manufacturers, and that much market research, being developed for manufacturers, does not ...