Retailers, retailing: History, development, future

 

Online retail is continuing to grow apace (by 21% in the US last year, to $175bn), so will brands need to offer a physical retail presence in the shopping mall for much longer? Using Apple's i-Phone a ...

Retailers in tough markets must cultivate their brands. This paper argues that the level of bonding between customers and a retailer's brand is a greater driver of long-term sales than advertising cam ...

In this article, Judie Lannon interviews Tim Mason about the development of fresh&easy, Tesco's supermarket venture in the American south west. Among other matters, they discuss the differences betwee ...

This paper is a result of an internal study conducted by Virtual Surveys to investigate the role of online shopping within the broader retail market. Using a combination of online diaries (blogs) and ...

Most brands are facing difficult market conditions as a result of growing competition, fragmentation in the market and media, and the increasing information and options available to consumers. This ar ...

Argues that consumers are becoming less driven by desire for ownership of possessions and more interested in other kinds of value (experiences, emotions, ethics and engagements). Segmentation analysis ...

Smart cards make purchasing easier, quicker and more secure for consumers. They also have huge potential benefits for retailers – purchase times are 28% faster than cash and 42% faster than payment ca ...

Historically manufacturers have demanded that research suppliers should provide broader and deeper insight into the habits of the hypermarket shopper because this is the area over which they have trad ...

In this article, Robert Diamond examines UK retail trading performance and finds declines in many of the big ‘heritage’ brands facing unprecedented types of competition. His conclusion - that heritage ...

WARC Hot Topics are the essential guide to debates in and around marketing. Following the annoucement by UK high-street chain Tesco of the introduction of in-store TV to 300 of its stores by the end o ...

Walmart is growing at over 20% CAGR (compound Annual Growth Rate), has a database bigger than the Pentagon and more staff than the US military. In Europe, Carrefour and Tesco are powerful forces and a ...

Colin Bunn and Jonathan Banks, from ACNielsen, explore why promotions have superseded media in terms of marketing spend and how to measure if they add value. Using European Nielsen data, they discuss ...

In this introduction to Admap’s ‘Focus: retail promotions’, the author comments on the remorseless rise of retailer power at the expense of brand-building advertising. Not only has this resulted in r ...

This concise article identifies 4 key trends that brand marketers using POP will need to embrace: edu-tainment, bringing brands to life at the point-of-purchase in an engaging and informative way; da ...

This concise article discusses future trends of temporary in-store displays. It predicts that there will be a lot more store identification added to the displays along with the product branding, as we ...

This concise article sets out five trends amongst retailers that are likely to shape permanent displays in the next five years: supporting store-based selling events and strategic branding initiatives ...

This concise article offers the views of BP Oil on POP, and how the company reapproached its use of in-store activity to boost impulse sales.

This paper identifies and discusses the implications for POP marketers of nine prominent trends in the major industrial markets of North America, Europe, and Asia. They are: Global expansion of retail ...

This paper discusses the POP retail technologies, including RFID, digital printing and display, in-store interactivity and payment. When assessing all technologies, it argues that each should be subje ...

As companies become more consumer-oriented, marketers are exerting less influence within their companies outside communication and promotion, and are finding themselves downgraded to promotion departm ...

Interview with Professor Philip Kottler. Why marketing activities are concentrated on promotion, rather than the other three Ps (product, price and placement). Main problem is low-growth markets that ...

Argues that too many marketers are content to stay within their own function and are reluctant to progress to a more senior level. Only five FTSE100 companies have marketing directors at board level. ...

Research firm Nielsen has identified 24 global food brands with sales of over $1 billion. They have a global presence, sales outside their home market of at least 5% and use the same brand name in the ...

Jeremy Bullmore makes an amusing case for why marketing directors do not have the power and responsibility that their title suggests. In commercial practice, he says, marketing people are divorced fro ...

The Shoprite supermarket group in South Africa grew from eight suburban stores in Cape Town in 1979 to an international group of 634 stores in 2003, spread through 13 African countries. Most of the gr ...

Studies on city streetscapes are relatively rare in the retail literature despite the fact that retail offerings at any point in time are good barometers of societal consumption and important in under ...

Argues, from work on shopper insights during the past 12 to 18 months, that there is a real opportunity for retailers and manufacturers to work together to use in-store marketing to build brand and ca ...

Mike Flynn gives an overview of retailing. He identifies two perspectives, the first is to engineer stores to maximise sales, the second is to treat retailing as a brand. The author believes that 'bri ...

This article focuses on supermarkets' self-styled price wars, which, according to the author is a peculiarly British phenomenon. In spite of aggressive and much promoted 'price cuts', supermarket pric ...

Sean Pillot de Chenecey forecasts the trends for brands during 2003. He identifies 'big food' as being in a similar position to tobacco a few years ago. He reviews the threat of obesity both in the ...