Marketing strategy: Networking

 

This article presents a network analysis of electronic word-of-mouth referral communication in a real life online environment. The goal of the paper was to clarify the existing terminology of electron ...

High-speed networking evenings, as a way of introducing potential business clients to each other, have come to the UK from the US and are expanding. Attendees are charged £15-£20 for an evening. A net ...

Traditional advertising and publicity techniques aren't nearly as effective as making face-to-face connections with potential customers or clients. As such, networking enables businesses to develop mu ...

Reports learnings from an e-mail `organising creativity network', connecting nearly 100 business thinkers and doers. Questions discussed: what `organising creativity' is; problems large companies have ...

Part 1 of this paper describes the background to a pilot project conducted at a number of companies by Achmea Holding in The Netherlands. The aim of the study was to set up knowledge networks between ...