Market analysis and intelligence: Specific markets a...

 

The Indian market has caused a stir in almost every international business market, which is unsurprising given the size of its population provides access to a huge number of consumers via a democratic ...

India and China have been making headlines because of the explosive growth in both countries' markets. While China has received the bulk of media attention, there have been few discussions on the chal ...

In this article, Shiloo Chattopadyay, president of GfK Mode India, and Siegfried Högl, general manager of GfK Marktforschung in Germany discuss the broad social and economic trends that are emerging i ...

In this article, Roderick White shows why India simply 'can't be averaged'. He argues that the variety and diversity to be found in a country with a rapidly expanding economy and a population of over ...

Based on GfK Roper Reports' Worldwide (RRW), a survey conducted annually since 1997 in at least 25 countries including major Latin American countries, the paper identifies consumer lifestyle trends an ...

Aiming to enhance the knowledge of the region with enormous potential for development and surprising diversity, the presenters have prepared an overview on the demographic profile of Latin America. A ...

JP Morgan Cazenove has recently suggested that oil giant BP should split into two companies, separating `upstream' (exploration and production) from `downstream (marketing). The article argues that it ...

This paper discusses the emerging demographic problems in China, and the effect they will have on marketing. Most rich countries have got rich before they got older, but the opposite is true in China. ...

Brief discussion of the beer market in the USA. From Business Horizons.

Argues that marketing disciplines have become increasingly important to the IT industry, as emphasis has moved from product innovation to customer understanding and servicing, and describes how Hewlet ...

Lean service management allows measurement of performance and productivity from the customer’s point of view. Application receivers were placed next to the sorters and a process that had taken a day ...

The President of Global Marketing at Diageo argues that marketing departments still largely fail to prove their worth. In a corporate culture obsessed with accountability and growth, marketing is stil ...

If any company epitomises a devotion to brands and brand-building it's Unilever, with brand leaders in many categories nourished faithfully over decades. Keith Weed, chairman of Lever Fabergé and the ...

In this Marketing Society annual lecture, Lord Browne gives his candid views on the problems faced by corporations in a world of uncertainty and distrust. Recognising the increasing importance of inta ...

John McGrath, CEO of food and drink giant Diageo, explains his plans for making the company's great brands (including Guinness, Johnnie Walker, Smirnoff, Pillsbury, Harp, Häagen Dazs, Burger King, etc ...

Michael Dell explains the ideas that have made direct sellers Dell Computers into one of today's great success stories. The success is attributed to the staff, who are given a sense of personal invest ...

Argues that the only way global marketing companies can avoid brand confusion is by integration, i.e. centralising control of branding and communication to ensure consistency. Describes how this is do ...

Describes how United Airlines developed global branding.

Describes how Burger King turned itself into a global marketing success through the formation of the Youth Marketing Committee International (YMCI). Its objective: to plan, develop, and execute a cohe ...

Judie Lannon interviews the Chief Marketing Officer of Coca-Cola, Charlie Frenette. Discussed: how Coca-Cola is adapting to changes in the marketplace, getting closer to consumers, `value marketing', ...

Interview of Niall FitzGerald, chairman of Unilever, by Judie Lannon. Discusses: the challenge of effective communication with Unilever's target audience; marketing organisation and attitudes in the c ...

Describes how Kraft manage marketing, information and research to obtain competitive advantage. The key to competitive edge lies in appreciating the importance of timing, in all aspects of marketing, ...

The authors investigate the role of market orientation and strategic flexibility in helping Thai firms manage the recent Asian economic crisis. As hypothesised, market orientation has an adverse effec ...