Research sources: Desk research

 

In this Viewpoint piece, Keith Dugmore argues that there should be greater freedom of access to data collected by the government. A diverse mix of organisations, from the Office for National Statistic ...

Some authors are announcing the dawn of informational era marketing, where the consumer acquires real negotiating power based on access to information that is complete, up to the minute and unbiased. ...

This paper describes a new approach for analysing customer behaviour from data collected in customer relationship management systems. The very short response times of the new approach allows one to br ...

The authors of this paper argue that the rise of new technologies such as databases and the Internet offer both new challenges and opportunities to the market research industry. At a time when CRM is ...

This paper - in the form of a ten-step guide - is aimed at helping improve the quality of information-based business decision making. The paper encourages information suppliers to think more closely a ...

This paper describes how 3M utilized an award-winning frequency marketing program, Reminder Service, to increase learning and add to customer value. Recognizing the potential value of the data being c ...

Business accumulates huge amounts of data in an increasingly short time scale. A holistic approach to this growing mound of data is needed which can look at a business and its problems for all angles ...

The success of the Economic Reform has turned China into a burgeoning market with vast sales potential and has stimulated international marketers' interest in learning more about the China market. Thi ...

In the last three to four years, discussion of and interest in the topic of knowledge management in business circles has steadily increased. Since market research institutes are knowledge-intensive co ...

Examines and compares a set of characteristics of ethnocentricity that influence the policy of academic marketing journals, and hence the provenance, authorship and nature of articles in academic mark ...

Proposes a new framework for the marketing planning process that is better adjusted to the modern operational environment than the alternatives, and puts particular emphasis on the exploitation of col ...

The paper reports on a study investigating the extent to which the types of research carried out by firms influence their level of business performance. A distinction is drawn between decision researc ...

The authors emphasise the importance of strategic marketing being a truly cross-functional activity within firms. Using an extended case study approach, plus desk research, the authors identify that h ...

The author examines the academic/practitioner divide. Practitioners cite time poverty as their reason for not keeping in touch with academic thought and are concerned that there would be problems in g ...

Research contradicts the traditional view that the longer a company has been exporting, the more likely it is to do well. Evidence is provided to encourage ambitious exporting SMEs to develop active a ...

An overview of the history of marketing, which identifies relevant lessons for current practitioners and academics. An overall conclusion is that academics fail to take an historic perspective, disreg ...

Exploring data on movie attendance and subsequent video uptake, the authors suggest a model within which knowledge of the sales parameters in the first distribution channel (movie theatres) helps pred ...