Laws, codes and ethics: Trademarks

 

Lee Curtis, a trademark attorney at the Leeds office of Pinsent Masons, discusses the dangers that Google, Xerox and Jacuzzi run if they fail to protect their trade marks - and the ways to prevent fam ...

Discusses the problems of protecting global brands, trademarks etc., under different countries' legal systems. Covers: defining a brand; establishing a brand; protecting a brand against marauders (bra ...

Securing a trademark is of central importance to brand owners, as it allows them to maintain the integrity of their product. This paper covers the main rules for using trademarks in brand marketing, i ...

The author asserts that in the next decade marketers will have opportunities to create long term competitive brand advantage by applying the laws of protection to their brands. He predicts that marke ...

Argues that brand values must be defended against theft as trademarks are, by developing a clear, legally defensible concept of a brand. The content of such a brand concept is discussed under four hea ...

This article summarizes the old and new remedies available under US law to trademark owners against 'cyberpirates' (who register, but do not use, trade marks as domain names) or others who seek to exp ...

Describes the trademark dispute between Pennsylvania State University and University Orthopedics, Ltd, both offering orthopaedic and sports medicine services from the same site. This illustrates the d ...

This paper seeks to show, by means of a recent case study, a relatively new field where traditional research methods were applied. We will demonstrate how the data obtained by the effective use of a f ...

The quest for brand equity motivates marketers to build a favorable brand image to differentiate their offerings from those of competitors. However, high brand equity may lead to the death of the bran ...

The `R' symbol in a circle can now legally denote a trademark registered anywhere in the EC. The recent Pall case (Pall Corp v Dahlhausen, case 238/89) in the European Court of Justice has changed the ...

Another column about the proposed EC Directive restricting advertising of tobacco products - covering a point which could affect any advertising.

The paper presents a two-stage model to describe the increasing ‘concreteness’ (certainty) of consumers’ goals during the shopping process. Experiments within a convenience store suggested that certai ...

The paper provides a review of academic literature on customer relationship management (CRM), provides a comprehensive bibliography and proposes a method of classification. It is suggested that there ...

The authors conducted two field experiments in a retail setting to explore when and how a non-interactive social presence, differing in size and proximity, impacts on consumer emotion and self-preserv ...

Rejoinder by Ruth Corbin to comments on her 1997 paper ‘A Measurement Definition of a Famous Brand’ in which she reminds readers that many of the points raised by Fenwick and Liefeld have already been ...

Comments and counter arguments proposed by Professors Liefeld (University of Guelph) and Fenwick (York University) on a 1997 paper published by Ruth Corbin ‘A Measurement Definition of a Famous Brand’ ...

A trademark is any sign, symbol, slogan, name, word, logo or other indicator of a product and its source. This paper reviews the key elements of trademark cases with respect to ‘passing off’ and descr ...