Laws, codes and ethics: Misleading advertisements

Page 1 of 1

all [4]papers [4]cases [0]news [0]classics [0]

Reset search

Print | Email | Add to My Folder

My preferred format is HTML | Change to PDF

They Think it's All Over
Brinsley Dresden, Admap, May 2002, Issue 428, pp.42

Brinsley Dresden discusses the likelihood of celebrities winning legal battles with advertisers and describes a recent case when racing driver Eddy Irvine fought the existing law and won. The case ag ...

Summary | Full Text | More Like This
Read: 18 times

The law of misleading advertising: an examination of the differences between common and civil law countries
Ross D. Petty, International Journal of Advertising, Vol. 15, No. 1, 1996

This article uses a new conceptual framework to analyse advertising challenges in exploring the similarities and differences in advertising law and regulation of both common and civil law countries. T ...

Summary | More Like This

Deception in advertising: a proposed complex of definitions for researchers, lawyers and regulators
Prof Michael R Hyman, International Journal of Advertising, Vol. 9, No. 3, 1990

Researchers, lawyers, and regulators need a single, comprehensive, unambiguous, workable guideline for determining whether an advertisement is, or is not, deceptive. To address this need, the author p ...

Summary | More Like This

The saga of the directive on misleading advertising
Prof Gordon E Miracle, Rein Rijkens and Alastair Tempest, International Journal of Advertising, Vol. 7, No. 2, 1988

After reviewing the legislative history and the current situation regarding the adjustment of member states' laws to implement the European Community's Directive on Misleading Advertising, it is clear ...

Summary | More Like This