Legislation: Obesity

 

This comment piece is a response from Tim Ambler of the London Business School to the paper ‘International food advertising, pesterpower and its effects’, published in IJA 25, 4.

The issue of "pester power" where children influence their parents’ purchasing habits, is a controversial one. This paper reviews a body of international evidence and argues that food advertising does ...

This report discusses the growing obesity epidemic, from a global perspective. It includes information on how obesity is defined via the Body Mass Index (BMI), obesity levels in the top 25 most populo ...

Advertising in the US is increasingly threatened by 'the continual placing of blame for childhood obesity…on food marketing'. New legislative restrictions, in process or proposed, are summarised. But ...

Media messages regarding the ever increasing weight gain of children today and their poor state of nutrition are becoming ever more prevalent. Many studies have already been conducted to understand th ...

McDonald’s had lost customers’ trust, and refocused with a multi-dimensional campaign featuring new healthier products, and allowing border-free creative freedom within a defined communications framew ...

One of the main challenges facing the UK food industry is childhood obesity. This paper looks at the steps that manufacturers, retailers and advertisers are taking to deal with the issue and argues th ...

The president of PepsiCo UK wades into the obesity issue with an even-handed analysis of how sterile, unbalanced and counterproductive the debate has been to date. His solution, based on marketing pri ...

On 27 January 2004 the Food Standards Agency (FSA) held a public debate in London on food promotion and children.Two reviews are presented here – from Rachel Carey, Associate Director of the Family Di ...

The debate over whether a ban on advertising food to children would be the answer to escalating levels of childhood obesity is a burning issue. Barbie Clarke interviews Stephanie Valentine, Education ...

Obesity is the issue that keeps the food and soft drinks industry awake at night. Mike Detsiny, an experienced marketer, proposes a radical approach for the major companies in the field to address thi ...

WARC Hot Topics are the essential guide to debates in and around marketing. This paper explores the key issues surrounding obesity, with onward links to related papers on WARC and the Web.

Over 25 years, 63% of US advertising to children consistently promoted food, of which 28% was for fast food outlets. This paper examines the role advertising plays in the obesity challenge. Between ...

In a pan-European study 79% of child respondents agreed exercise was as important to health as food, while 82% disagreed that it was okay to eat chocolate every day. Physical activity throughout Euro ...