Legislation: General

 

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Paper
1.
Advertising to children in Mexico
Roberto Arochi, Karl Tessman and Oliver Galindo, Young Consumers, Vol.6, Issue 4 (2004), pp.82-85
Describes the laws, regulations and codes of practice that govern advertising to children in Mexico.

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Read: 30 times
Paper
2.
Sarbanes-Oxley and its impact on marketing/advertising
Arthur Anderson, The Advertiser, June 2005, pp.68-72
Sarbanes-Oxley came into being in 2002 to restore public confidence in corporate governance after the Enron and other scandals. The article discusses its best practice requirements as they apply to ma ...

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Read: 7 times
Paper
3.
Advertising to children in India
Sharad Vadehra, Young Consumers, Vol. 6, Issue 1 (2005)
Continuing our series of legal briefings, Sharad Vadehra outlines Indian law relating to advertising to children and explains why legislation in India still has a way to go to meet European and Americ ...

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Read: 42 times
Paper
4.
Children and advertising in Italy
Felix Hofer and Maria Luisa Cassandro, Young Consumers, Vol. 5, Issue 4 (2004), pp.74-80
In this article, continuing our series of legal briefings, Maria Luisa Cassandro and Felix Hofer outline the legislation in Italy relating to advertising to children.

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Read: 20 times
Paper
5.
Advertising to children in France
Barbara Doittau and Michel Bejot, Young Consumers, Vol. 5, Issue 3 (2004), pp.69-72
Continuing our series of legal briefings, Michel Béjot and Barbara Doittau outline French law relating to advertising to children and explain the comprehensive system that maintains advertising standa ...

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Read: 35 times
Paper
6.
Sequential liability
Douglas J. Wood, The Advertiser, April 2004
Argues that, as the economy improves in the US (2004), it would be a good time to adopt sequential liability as an industry standard for paying the media. Sequential liability means that if a media bu ...

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Read: 9 times
Paper
7.
Alcohol - advertising in the last chance saloon?
Roderick White, Hot Topics, March 2004
The marketing of alcohol, both dangerous drug and source of tax revenue, continues to attract critics such as the World Health Organisation. The industry claims that their aim is to influence brand c ...

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Read: 96 times
Paper
8.
Legal news and views - a year in perspective
Douglas J. Wood, The Advertiser, October 2003, pp.100-102
This is a review of legal issues that have affected the US advertising industry over the past year. Several cases have been taken against advertisers. The article centres on a case between Kasky and ...

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Read: 7 times
Paper
9.
Advertising in the last chance saloon
Brinsley Dresden, Admap, October 2003, Issue 443, pp.44-46
Brinsley Dresden, partner at solicitors, Lewis Silkin, asks whether the calls for a ban on alcohol advertising in the UK are likely to succeed. He rehearses the arguments against a ban, and reviews e ...

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Read: 32 times
Paper
10.
Communications planning: taking the States by storm
Joe Mandese, Admap, October 2003, Issue 443, pp.8
In his regular review of the US ad scene, Joe Mandese argues that despite the popularity of communications planners looking beyond traditional media, the actual split of US marketing budgets between c ...

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Read: 50 times
Paper
11.
Building brands in the legal minefield of global regulation
Douglas J. Wood, The Advertiser, June 2003, pp.49-50
This short paper outlines some of the legal difficulties (stemming from economic and cultural differences) facing the global marketer - with particular reference to the harmonisation directives in Eur ...

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Read: 8 times
Paper
12.
Advertising to children in Brazil
Paula Foschia and Rosangela Delgado, Young Consumers, Vol.4, Issue 3 (2003), pp.65-69
Continuing our series of legal briefings, Rosângela Delgado and Paula Foschia outline the legislative structure surrounding advertising to children in Brazil.

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Read: 17 times
Paper
13.
The future of TV advertising regulation
Brinsley Dresden, Admap, March 2003, Issue 437, pp.27-29
Brinsley Dreden discusses the implications of the new Communications Bill which is due to become law during 2003. He highlights the difference in objectives between consumer groups and advertisers. He ...

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Read: 35 times
Paper
14.
Legal briefing: Advertising to children in the USA
Jennifer V. Koester, Young Consumers, Vol. 4, No. 1, 2002, pp.67-71
Jennifer Koester's article provides a clear and concise outline of the legal status quo in the USA as we continue our series of legal briefings in conjunction with the Global Advertising Lawyers' Alli ...

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Read: 6 times
Paper
15.
Washington Focus
Daniel L. Jaffe, The Advertiser, Aug 2002, pp.40-42
In this regular feature the ANA representative discusses three current court cases that threaten aspects of the advertising business in the USA: Kasky v Nike (is all corporate speech 'commercial'?), L ...

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Read: 1 times
Paper
16.
Legal briefing: Advertising to children in Germany
Peter Schotthofer, Young Consumers, Vol.3, Issue 4 (2002), pp.50-53
With the cooperation of members of the Global Advertising Lawyer's Alliance, we are launching a country-by-county briefing on legislation and self-regulatory codes relevant to advertising to children. ...

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Read: 14 times
Paper
17.
Legal considerations for online advertising to children
Melissa S. Dillenbeck and Liisa M. Thomas, Young Consumers, Vol.3, Issue 4 (2002), pp.43-50
As the internet moves into a new era, knowledge of the legal guidelines that regulate online advertising - especially to children - is essential. Liisa Thomas and Melissa Dillenbeck outline the legal ...

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Read: 36 times
Paper
18.
Intellectual Property: The Smart Bomb in Marketing's Armoury
Derek Ralston, Market Leader, Issue 17, Summer 2002, pp.28-30
The author asserts that in the next decade marketers will have opportunities to create long term competitive brand advantage by applying the laws of protection to their brands. He predicts that marke ...

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Read: 13 times
Paper
19.
They Think it's All Over
Brinsley Dresden, Admap, May 2002, Issue 428, pp.42
Brinsley Dresden discusses the likelihood of celebrities winning legal battles with advertisers and describes a recent case when racing driver Eddy Irvine fought the existing law and won. The case ag ...

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Read: 18 times
Paper
20.
Public Policy Issues In Children's Advertising
Lionel Stanbrook, Young Consumers, Vol 3 No 2 (2002)
Always a politically controversial issue, advertising to children appears to be rising up the European political agenda. Lionel Stanbrook explores the underlying issues and argues that advertising ban ...

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Read: 40 times
Paper
21.
Why is breaking up so very hard to do?
Brinsley Dresden, Admap, November 2001, Issue 422
Lewis Silkin points out the dangers of failing to sign a client/agency contract. Everyone knows that economic hardship puts strain on domestic relationships but professional relationships also suffer ...

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Read: 9 times
Paper
22.
Supreme Speech
Agency magazine, Fall 2000
Among the topics expected to work their way to the Supreme Court for review are yet more tobacco and alcohol issues as well as Internet privacy and children's protection.

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Read: 1 times
Paper
23.
Washington Focus: Now or Never
Daniel L. Jaffe, The Advertiser, Jul 2000
In July 2000 the key regulatory issue in the US facing ANA members was 'privacy', especially in regard to on-line access and security - the author discusses the situation.

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Read: 1 times
Paper
24.
The human side of advertising
Brinsley Dresden, Admap, July 2000
When the Human Rights Act 1998 comes into force in October, the impact on advertising could be considerable. Despite the terminology, the rights implemented by the Act benefit 'legal persons', not jus ...

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Read: 12 times
Paper
25.
Washington Focus: An Important Year for Advertisers
Daniel L. Jaffe, The Advertiser, Oct 1999
Covers the activity of the ANA to prevent attacks on the media resulting in restrictions on advertisers. Areas covered: protection under the First Amendment, alcoholic drinks advertising, privacy, med ...

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Read: 3 times
Paper
26.
Capitol Importance: Standing Up for an Industry
Linda Dove, Agency magazine, Fall 1999
Despite repeated requests for help from Carson and Cook Marketing and others in Florida, the tax department continued an aggressive pattern of tax audits. It did not, however, issue new regulations fo ...

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Read: 1 times
Paper
27.
Washington Focus: Prescription Drug Advertising: In The Bull's Eye Again
Daniel L. Jaffe, The Advertiser, Aug 1999
Update on the ANA's continuing fight to free prescription drugs advertising from unnecessary regulation.

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Read: 2 times
Paper
28.
Legal Insights On The Advertiser/Agency Contract
Robin Webster, The Advertiser, Aug 1999
Discusses various legal issues involved in agency contracts: invoice and payment schedules, cancelling media, recovering collection costs, termination notice period, transfer of ownership and property ...

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Read: 12 times
Paper
29.
Legal Matters
Brinsley Dresden, Admap, January 1999
Legal issues: 1) imposition of the Advertising Standards Authority's Poster Pre-vetting Procedure, which requires advertisers whose posters break the rules to have subsequent posters cleared in advanc ...

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Read: 2 times
Paper
30.
Washington Focus: The Slippery Slope Is Real
Daniel L. Jaffe, The Advertiser, June 1998
In this regular update of legal and ethical issues current in the USA, the author discusses the privacy and tobacco debates of June 1998.

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Read: 1 times


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