Laws, codes and ethics: Corporate governance

 

Rarely does market research shape Board-level decisions at a major plc. But when marketing services company Aegis Group faced the need to evaluate the performance of its Board it turned to research ag ...

Marketing fraud remains a serious problem, even though accountancy practices have been improved to eliminate bad practices and legal frameworks have been tightened (e.g. the Sarbanes Oxley Act). Some ...

Discusses the increasing involvement of advertisers' procurement and strategic sourcing departments in producing advertising. Although advertisers' marketing departments as well as agencies often disl ...

Sarbanes-Oxley came into being in 2002 to restore public confidence in corporate governance after the Enron and other scandals. The article discusses its best practice requirements as they apply to ma ...

Our paper considers, in the light of such corporate failures as Enron, the reputation of large businesses and those who run and advise them. Drawing on the results of surveys conducted across many ter ...

Describes the new Sarbanes-Oxley (SOX) Act in the US, whose objective is to improve firms’ accountability so as to avoid Enron-type scandals. Article focuses on Section 404 (SOX 404), which addresses ...

The paper builds a model / framework to apply research designs to measure corrupt business practices specially in the areas where the respondents have a vested interest in actively suppressing the inf ...

This paper examines business and public attitudes to corporate governance post-Enron. The crisis of confidence in business is explored, drawing on data from several countries. The public policy debate ...

Rita Clifton compares the cost of launching new corporate names and corporate identities, and the subsequent lampooning they received with the demise of Enron. She points out that the latter's 'missi ...

A study of the worldwide pressures from consumers and other stakeholders on companies to adopt ethical standards and practices. Development of these concerns over the past few decades described, and c ...