Corporate and company issues : Management performanc...

 

This paper discusses whether researchers really want to become the pro-active, consultant level professionals that they so often claim, or if they are actually happier in a reactive role, applying the ...

Rarely does market research shape Board-level decisions at a major plc. But when marketing services company Aegis Group faced the need to evaluate the performance of its Board it turned to research ag ...

This paper is based on the premise that the intangible asset of a company, in form of its employees and customers, and the relationship the company forms with these constituencies, are what create val ...

Using data from the USA airline industry, this paper suggests that high levels of consumer negative voice (based on negative customer experience) can harm firms’ later stock returns. The consequent im ...

A study of senior marketing managers in high-tech firms was undertaken to examine whether (i) marketing performance can be measured for its impact on the firm’s performance, and (ii) the ability to me ...