Corporate and company issues : Acquisitions, mergers...

 

This article details a survey by executive search firm Spencer Stuart among a panel of US private equity leaders and consumer goods marketing leaders. The survey's aim was to discuss marketing in a pr ...

This article examines the issues for branding raised by corporate acquisitions. Branding is often not 'top of mind' for those who lead acquisition negotiations. Yet, because it can be a sensitive area ...

In this article, Andrew Seth considers the skills and resources of today's private equity bidders - and the weaknesses of the companies in their sights. He argues that an awareness of brand strategy a ...

Mergers, acquisitions and consolidations have left just six main media buying points across the globe - and a multitude of tiny non-aligned, mainly local media shops. Stephen White, chairman of Effec ...

Joe Mandese discusses the potential acquisition of the Aegis Group by Havas, Omnicom or another advertising giant. He argues that the reason that Aegis is so tempting is because it does not have a t ...

Points out the dangers of growing a business through mergers and acquisitions (M&A). It is expensive, inefficient and rewards the chief executive’s ego rather than the shareholders. M&A usually grows ...

Standardised change models for corporate transformation do not work because they lack plans to implement them in a specific situation. The alternative is to design a framework which each firm can use ...

This article traces the merger of First Union and Wachovia to create the US's fifth largest bank and the third largest brokerage firm. The author emphasises the importance of brand building and the k ...

This paper reviews key issues of the industry consolidation process which has reshaped the landscape, describe the failure rates observed and state the key dimensions that should be carefully consider ...

This is an edited version of the Marketing Society Annual Lecture 2002. In this wide ranging, and challenging article Allan Leighton analyses how and why companies fail. He argues that failing compa ...

This is an edited version of a presentation given at the Marketing Society's Retail Forum in April 2002. Bill Grimsey identifies three factors in turning a company around - brand positioning; competen ...

The initial launch of a new global corporation entails a new corporate brand and introducing the new company to a host of different target groups and stakeholders. But what about the sharp end? Whil ...

Mergers are messy in the best of circumstances. Well designed communications can help to give the process logic and direction to ease the bedding down period. Here are seven stages that all newly ha ...

Although substantial cost reductions may be a primary justification for mergers, they are not among the most important effects. Mergers affect cultural patterns in three critical ways, separated in t ...

A year ago Diageo was the world's largest food and drink company. Now food interests are on their way out and another drinks company Seagrams, is on the way in. Rob Malcolm, President of Global Mark ...

When companies embark on a merger or acquisition, they will almost certainly have carried out sophisticated due diligence on the financial framework of the companies in their sites. But being excellen ...

There have been hundreds of studies on the subject of what percentage of acquisitions succeed and the answer is something less than 50%. The message given is certainly daunting - don't bid unless you ...

The purpose of this paper is to analyse the mergers and acquisitions that have taken place in the Indian pharmaceutical industry, and develop a framework, which would provide directions for a successf ...

The AAAA believe that about 10% of its members are involved annually in merger or acquisitions with the size of the deals escalating dramatically although they do not yet compare with the megadeals of ...

The paper suggests that there is relatively little research exploring the dependency between marketing strategy at different levels (corporate, business and functional) within organisations. In respon ...