Brand categories: Private label

 

This article discusses and charts the relentless growth of retailer power, based on the popularity of private label. Premium private label is the threat of the future. The development of tiers of priv ...

This paper demonstrates that branding matters. While this seems to state the obvious, in the context of low involvement categories that are retailer brands strongholds this might be quite provocative. ...

This study investigates from four angles why retail brands are growing. Employing panel and adhoc information collected on some 2,000 categories in 33 countries, the authors uncover reasons for differ ...

Modern trade retail chains and their private labels are some of the most visible elements of the transformation in Central and Eastern European countries in the last 15 years. This paper describes the ...

Helen Passingham-Hughes, managing director of TNS’s Asian panel network, reports on the size and growth of the private label fmcg sector in 48 countries. Worldwide private label is growing, though th ...

Walmart is growing at over 20% CAGR (compound Annual Growth Rate), has a database bigger than the Pentagon and more staff than the US military. In Europe, Carrefour and Tesco are powerful forces and a ...

Colin Bunn and Jonathan Banks, from ACNielsen, explore why promotions have superseded media in terms of marketing spend and how to measure if they add value. Using European Nielsen data, they discuss ...

In this introduction to Admap’s ‘Focus: retail promotions’, the author comments on the remorseless rise of retailer power at the expense of brand-building advertising. Not only has this resulted in r ...

This paper addresses the growth of private labels from the perspective of the Middle East and finds the rising equity of private labels in the Middle East and Africa presents the research industry wit ...

This paper outlines the current status of private label in Asia and predicts the future of both brands and private label in Asia. The presence of private label in Asia is linked to the development of ...

This paper provides an assessment of private labels from the perspective of Latin America, and specifically from the six leading economies of Latin America: Argentina, Brazil, Chile, Colombia, Mexico ...

This paper provides a perspective on private labels in the United States. The growing deal-mindedness of American consumers as well as a surge in their aspirations may result in another leap forward f ...

This paper addresses the role of private labels within the perspective of Western Europe and reviews the main factors affecting private label development within the region, the future of private label ...

This article is based on an analysis by Taylor Nelson Sofres comparing sales and shares in 26 leading product categories between 1975 and 1999 (full report is published by WARC, 2001). An earlier AG ...

The authors present the results of studies that explore the effects of pricing, television media spending and advertising effectiveness on both private-label share and total category volume. They con ...

Within Britain the dominance of leading supermarket chains continues to grow, as does the market share of own label brands. A new study shows generally favourable consumer attitudes towards these prod ...

The authors use UK and US panel data to study private label brands in the context of the bench-marking Dirichlet model of purchasing behaviour. They find that private label follows the same laws as an ...

The author, from IRI Infoscan, discusses the own label problem and its impact on brands. The threat from own label depends on a number of factors, and varies according to market. A number of specific ...

The author, who works for AC Nielsen, outlines the evidence from research for the growth of own label across Europe: what drives it, retailer strategies for it, the nature of own-label consumers (who ...

The retail environment has changed radically in recent years: customers have become increasingly complex, the nature of retail competition is changing and, consequently, the retail offer needs to be l ...

This paper takes as its starting point the UK and uses consumer panel data to examine the trends in retailer concentration and own label on a long and short term basis. It considers the extent to whic ...

Stephan Buck suggests that the premium brand is no longer guaranteed its position in the market, and examines the growing importance of the retailers' brands. The mechanisms that link advertising and ...

In an era of increasing multiple grocery retailer dominance, weaker manufacturers cut brand investment, while stronger manufacturers maintained brand support. Questions were raised about the way consu ...

Discusses the development of the TCA in the context of the retail grocery business. The article 1) traces the evolution of the TCA over time to meet changing needs, 2) traces the development of retail ...

A management consultancy view. Branding is alive and well, but in many cases branding power has shifted from manufacturer to retailer (aided by EPOS); in certain markets and circumstances, it may be m ...

The paper presents an empirical study of consumer choice behaviour with respect to store brands in the USA, the UK and Spain, based on scanner-panel data on laundry detergent, toilet paper and margari ...

The paper presents and tests a model of the key determinants of margins that retailers earn on national brands and store brands. A particular focus is put on the impact of store-brand share on percent ...

The article aims to determine whether national brand promotions and store (own) brands attract the same value-conscious consumers: if so, it would aggravate channel conflict between manufacturers and ...

The authors show that quality store brands can be an instrument for retailers to generate store differentiation, loyalty and profitability, even when the store brand does not have a margin advantage o ...

This article explores the reasons for the increased popularity of private labels and the means that advertisers have for 'fighting back'. It presents the results of studies which explore the effects ...