Brand categories: Media brands

 

Since 1996 Fox News Channel has risen to become the US's number one news related TV channel. This case study describes how using CBBE (Customer based brand equity) procedures and new approaches to br ...

This article describes the coming together of the mediaDNA consortium - a partnership between News International Newspapers, British Sky Broadcasting, Capital Radio and Zenith Media. Its research o ...

Perhaps more than any others, the last few years have seen an incredible turnover of brands. Newcomers have exploded from nowhere, and leaders have vanished almost without a trace. This pace of change ...

The author argues that publishers of newspapers and magazines have failed to capitalise on one of their greatest assets - their brand equity; and, as a result, are suffering from the Internet challeng ...

This paper describes the Young & Rubicam BrandAsset Valuator, a massive worldwide study of brands. Starting in 1993 research will have been carried out in 27 countries covering the usage and attitude ...