Children: Use of media

 

There are many factors shaping the development of the current generation of children. One area that has recently come under close scrutiny is the influence of media in children's lives. In this artic ...

Radiocontrol has been the official measuring system used to measure the radio listening habits of people in Switzerland aged 15 years and over since 1 January 2001. Information on children’s radio con ...

Describes marketing to children in South Africa, where 43% of the population is under 20. Topics covered: demographics of the children’s market, living standards, media for children, the regulatory en ...

Explores the role of children as innovators or adopters of new products. A research study (2003) is reported amongst children and young people aged five to 18, with different questionnaires for the th ...

Describes how MTV, the youth TV channel, researches youth culture and trends across Europe. Key influences (discussed) are: celebrity culture, music and fashion, technology and innovation, family, lei ...

We all live in a rapidly changing world where, arguably, children are at the forefront of technological developments. It is imperative for marketers to understand the behaviour, attitudes and motivati ...

Sachiko Muto, The Global Consulting Group, looks at recent research into children’s media consumption, highlights the importance of media literacy and reports on an industry-supported media education ...

Jacqueline Harding, BBC Worldwide Children’s Magazines, considers the challenges for children of modern media and explains the educational value of character-led, preschool magazines within the contex ...

This article describes research studies of Danish `tween' children (up to age 14) in relation to their use of media, especially the internet, and its impact on their attitudes, consumption behaviour, ...

In this article on toy marketing, Ruth Clement at Mattel explains her research into the need states and drivers of mothers with young children, and the impact this has on toy ownership.

What do children in Malaysia think about television advertising, and how does it affect their purchasing? These are some of the questions answered in this fascinating study by Ghani and Zain.

With the hysteria brewing up over the obesity issue, is important to keep a sense of proportion. Advertising will always be a villain in some quarters, but as Andrew Brown points out in this coolly a ...

The TV has become an indispensable member of most families. In this article Nicki Karet looks at how children view the TV and how it fits into their lives, against a background of growth in digital an ...

Millennials have control of their media environment unlike any generation that has preceded them. So what do they look for in different media, and how does the media world fit into their lives? John G ...

Children's opinion of advertising and their general skepticism toward it is of the utmost importance to both practitioners and those responsible for advertising Control. In this article, the authors d ...

As children generally act as early adopters for new media and communications technologies, how is their level of consumerism affected by an increasingly media-saturated environment? Birgitte Tufte giv ...

It seems to be the prerogative of the older generation to shake their heads and sigh and tut that the teenagers of today have 'never had it so good' and that they don't know how lucky they are. But wh ...

How do you research people who wriggle and giggle, can't concentrate, and are still learning to talk? In this article, Caroline Bond delves into the sticky-faced world of researching infants and finds ...

Experience marketing is a must, not a maybe. In this article, Allan Stenhouse uses the example of the Fox Kids Cup to look at how to make experience marketing work, and how to use it to imbue a brand ...

BRAINSqueeze is a rare client-side case study that went on to have real and effective business implications, influencing on-air, on-line, programming and marketing decisions. The findings provided a u ...

Steve Mellor discusses research which indicates that brands must change the way they relate to children if they are to be successful in the kid's market. Ads, TV programmes and promotions that are pop ...

The author describes the problems and opportunities when marketing to children in the USA today.

Teletubbies may be easier to understand for children that for their parents, but its success is obvious to everyone. Annetter Hind shows that the motivation has always been to develop a product that c ...

This paper presents the methodology and findings from an innovative research programme specially designed for Kids, created by BrainStore and commissioned by Nickelodeon International. Nickelodeon Int ...

In China political policy will have immeasurable impact upon generations of children. In the context of this unique environment where children are more favoured and under more pressure than ever befor ...

Gender differences among children are a sensitive area and an endless source of debate. This article attempts to map differences among 15-18-year-old Danish children from the perspective of kids as co ...

There is much public and industry debate about the dramatic growth and change in children's media consumption and the consequent challenges and opportunities this brings for those involved in marketin ...

Sesame Street marked the beginning of television for children that was both entertaining and educational. This article describes how the Sesame Workshop has applied research to the development and eva ...

The following paper demonstrates how, in an increasingly competitive and cluttered media marketplace, sophisticated audience research can work with and compliment marketing strategy in order to pinpoi ...

In most of China’s urban areas an entire generation of families have just one child. Popularly called little emperors, these ‘only children’ are spending a considerable amount of money as well as exer ...