Children:
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1.
Premature adults
Anupama Wagh-Koppar, Admap, January 2008, Issue 490, pp.19-21
This article discusses marketing to children (in the context of India), and argues that current advertising is helping to push children into adulthood too soon. Children are being expected to adopt ad ...
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23 times
2.
Comments: Response to 'International food advertising, pester power and its effects'
John B Ford and Tim Ambler, International Journal of Advertising, Vol. 26, No. 2, 2007, pp.283-286
This comment piece is a response from Tim Ambler of the London Business School to the paper ‘International food advertising, pesterpower and its effects’, published in IJA 25, 4.
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3.
International food advertising, pester power and its effects
Laura McDermott, Terry O’Sullivan, Martine Stead and Gerard Hastings, International Journal of Advertising, Vol. 25, No. 4, 2006, pp.513-539
The issue of "pester power" where children influence their parents’ purchasing habits, is a controversial one. This paper reviews a body of international evidence and argues that food advertising does ...
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4.
Marketing to children and young people in Norway
Hans E. Skirstad, Young Consumers, Vol.7, Issue 2 (2006), pp.78-80
This article outlines the restrictions on advertising to children in Norway. The Norwegian Marketing Control Act (1972) does not contain any special regulations regarding children and young people but ...
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36 times
5.
Ideology masked as scientific truth: the debate about advertising and children
Dr. John Luik, WARC Monograph, Washington Legal Foundation, 2006
Attacks on advertising often cite apparently scientific evidence that children cannot understand advertising’s persuasive character and are drawn, in response to advertising, to smoke, eat unhealthily ...
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220 times
6.
Advertising to children in Malaysia
Patrick Mirandah, Young Consumers, Vol.7, Issue 1 (2005), pp.74-76
An outline of the self-regulated guidelines for advertising products to children in Malaysia. The country provides an interesting case study as there is currently no legislation which governs advertis ...
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43 times
7.
Advertising to children in Mexico
Roberto Arochi, Karl Tessman and Oliver Galindo, Young Consumers, Vol.6, Issue 4 (2004), pp.82-85
Describes the laws, regulations and codes of practice that govern advertising to children in Mexico.
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30 times
8.
Kids as stakeholders in business
Sheena Horgan, Young Consumers, Vol.6, Issue 4 (2004), pp.72-81
Children are stakeholders in business, as consumers in a much more commercial world. Businesses must take account of the grave concerns expressed by parents and children's groups about how businesses ...
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55 times
9.
Taking the guesswork out of responsible marketing
Dan Acuff, Young Consumers, Vol.6, Issue 4 (2004), pp.68-71
Describes an approach to implementing responsible marketing to children, called `enrichment marketing'. There are three keys to this, described in detail: that the marketing is appropriate to the age ...
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45 times
10.
Advertising to children and social responsibility
Chris Preston, Young Consumers, Vol.6, Issue 4 (2004), pp.61-67
Discusses the issues of advertising to children and social responsibility. The arguments on both sides of this debate are reviewed. The author concludes that to blame advertising for irresponsible mat ...
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257 times
11.
Concerned Children's Advertisers leads the way
Cathy Loblaw and Diana Carradine, Young Consumers, Vol.6, Issue 4 (2004), pp.24-28
Concerned Children's Advertisers (CCA), established in Canada for 15 years, is a charity devoted to helping and informing children about challenges in life and social issues as well as teaching them a ...
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47 times
12.
Responsible marketing to children in the US
Paul Kurnit, Young Consumers, Vol.6, Issue 4 (2004), pp.8-12
Reviews the history of marketing directly to children in the US: how it started with television, the growth of products developed to appeal to children (especially breakfast cereals and toys), and how ...
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62 times
13.
Advertising to children in Switzerland
Jeannette Bieri and Peter Hofer, Young Consumers, Vol.6, Issue 3 (2005), pp.80-81
Briefly reviews legal advertising regulation in Switzerland. Covers: television and radio, cinema, tobacco, alcohol, medicine, books and magazines, toys. In general, advertising regulation, including ...
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22 times
14.
Advertising to children in South Africa
Shahida Cassim, Young Consumers, Vol.6, Issue 3 (2005), pp.51-55
Describes marketing to children in South Africa, where 43% of the population is under 20. Topics covered: demographics of the children’s market, living standards, media for children, the regulatory en ...
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36 times
15.
Television Advertising
Kevin Holowiski, Andy Jung, Mark Kaline, David Grueneberg, Pattie Glod and Kaki Hinton, The Advertiser, April 2005, pp.20-30
Comments on television (and other) advertising by six members of the ANA Television Committee. Topics covered: 1) has TV programming degenerated?; 2) advertising to children under eight; 3) views on T ...
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141 times
16.
Advertising to children in Spain
Dora Poshtakova, Felipe Bances Handschuh and Gerhard W. Volz, Young Consumers, Vol.6, Issue 2 (2005), pp.71-76
Summarises the legal restrictions in Spain governing advertising, especially as applied to children. Covers the basic constitutional and legal standards, and specific areas of protection: tobacco, alc ...
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34 times
17.
Is pester power dead? Diet/health/obesity: How are food manufacturers, retailers and advertisers tackling the challenge?
Neil Samson, ESOMAR, Age Matters Conference, London Jan 2005
One of the main challenges facing the UK food industry is childhood obesity. This paper looks at the steps that manufacturers, retailers and advertisers are taking to deal with the issue and argues th ...
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232 times
18.
Advertising to children in India
Sharad Vadehra, Young Consumers, Vol. 6, Issue 1 (2005)
Continuing our series of legal briefings, Sharad Vadehra outlines Indian law relating to advertising to children and explains why legislation in India still has a way to go to meet European and Americ ...
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42 times
19.
The acceptable face of brands in schools
Liz Watts, Young Consumers, Vol. 6, Issue 1 (2005)
Liz Watts, EdComs, presents the results of research into the issues surrounding business involvement in schools. Both teachers and parents consider that businesses can provide valuable support – but h ...
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40 times
20.
Children and media
Sachiko Muto, Young Consumers, Vol. 6, Issue 1 (2005)
Sachiko Muto, The Global Consulting Group, looks at recent research into children’s media consumption, highlights the importance of media literacy and reports on an industry-supported media education ...
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68 times
21.
Understanding child development
Dr Janine Spencer, Young Consumers, Vol. 6, Issue 1 (2005)
Janine Spencer, Brunel University, gives an overview of how children change from birth to eight years of age – particularly in terms of perception, conception, memory and language – and highlights the ...
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38 times
22.
Children and advertising in Italy
Felix Hofer and Maria Luisa Cassandro, Young Consumers, Vol. 5, Issue 4 (2004), pp.74-80
In this article, continuing our series of legal briefings, Maria Luisa Cassandro and Felix Hofer outline the legislation in Italy relating to advertising to children.
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20 times
23.
Washington Focus - Childproofing the marketplace
Daniel L. Jaffe, The Advertiser, June 2004, pp.72-73
Reviews current attempts by legislators and lobbyists, in the US and elsewhere, to restrict children’s exposure to advertising in order to protect them from undesirable influences (including tobacco, ...
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6 times
24.
Advertising to children in France
Barbara Doittau and Michel Bejot, Young Consumers, Vol. 5, Issue 3 (2004), pp.69-72
Continuing our series of legal briefings, Michel Béjot and Barbara Doittau outline French law relating to advertising to children and explain the comprehensive system that maintains advertising standa ...
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36 times
25.
Parent power, not pester power
Pat Spungin, Young Consumers, Vol. 5, Issue 3 (2004), pp.37-40
In this article Pat Spungin, child psychologist and parenting expert, explores why parents make the food purchases they do for their children, and finds some surprising answers.
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149 times
26.
Defusing the diet time bomb
Brinsley Dresden and Rachel Carey, Young Consumers, Vol. 5, Issue 3 (2004), pp.35-36
On 27 January 2004 the Food Standards Agency (FSA) held a public debate in London on food promotion and children.Two reviews are presented here – from Rachel Carey, Associate Director of the Family Di ...
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18 times
27.
Whose role is it to overcome childhood obesity, and what will help?
Barbie Clarke, Young Consumers, Vol. 5, Issue 3 (2004), pp.27-33
The debate over whether a ban on advertising food to children would be the answer to escalating levels of childhood obesity is a burning issue. Barbie Clarke interviews Stephanie Valentine, Education ...
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90 times
28.
Advertising and marketing to children - everybody's business
Bruce Nixon, Young Consumers, Vol. 5, Issue 3 (2004), pp.19-25
Bruce Nixon, author and management consultant, gives his views on how producers, marketers and advertisers can best respond to the current debate about marketing to children. He offers strategic optio ...
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111 times
29.
What do youth marketers think about selling to kids?
John Geraci, Young Consumers, Vol. 5, Issue 3 (2004), pp.11-17
This article presents the conclusions of Harris Interactive’s landmark poll of youth marketers. John Geraci reveals the industry’s views on the ethics of selling to children, the industry’s role regar ...
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103 times
30.
The ethics of marketing to children
Andrew Brown, Market Leader, Issue 25, Summer 2004, pp.28-32
With the hysteria brewing up over the obesity issue, is important to keep a sense of proportion. Advertising will always be a villain in some quarters, but as Andrew Brown points out in this coolly a ...
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