Consumer attitudes: New products

 

Explores consumers’ adoption of mobile communication technologies and in particular looks at the common denominators amongst early adopters, with the aim of helping practitioners to predict early adop ...

The authors bring together and evaluate the reasons that have been given to justify a heavy emphasis on innovative consumers within the general context of the adoption of products and services, and to ...

The paper explores the cognitive, demographic and situational elements of the preference for using self-service technologies vs personnel-in-contact, with a focus on using rational-experiential thinki ...

The paper examines the moderating role of product familiarity in consumer preferences for products with enhanced/unique features. Findings suggested amongst other things that when consumers are unfami ...

The paper explores innovation adoption in the context of the emotion which can be experienced in initial use. The impact of this emotion of open to alternative assessments. The authors present the E3 ...

An empirical study of 264 new industrial product-markets suggests that when a pioneer starts a new market with a new product, it can be a major challenge to survive, whereas with incremental innovatio ...

Loyalty programmes split the customer base into members and non-members and it is necessary to know how marketing activities such as promotions affect both groups’ contributions to revenues. The autho ...

It is accepted that by enhancing the fit between new product features and customer preferences, the customer knowledge development process fosters new product success. Despite this, there is considera ...

The paper examines the effect of consumer and market factors on the trial probability of new consumer packaged goods. Three sources of variation are identified, (i) within new products, across consume ...

Research was undertaken aimed at improving preference measurement for really new products. An initial assumption, validated early in the work, was that consumers have greater uncertainty when estimati ...

The author investigates scenario generation and analogical reasoning as potential sources of bias in new product forecasting. A series of findings are discussed, demonstrating the robustness of non-an ...

Examines the role of prior knowledge in learning new product information. Those with higher prior knowledge learn less about a new product. They are able to learn more, but learn less due to motivatio ...

Consumers needing to understand genuinely new products need to construct new knowledge structures rather than simply revising existing ones. Research has suggested that one strategy for dealing with s ...

The paper uses the knowledge transfer paradigm, studied often in the context of analogies, to demonstrate that both existing knowledge and innovation continuity are major factors influencing consumer ...

Does positive (or negative) information about a new product from a familiar brand/producer affect the family brand image, and how does this impact vary with the 'closenes' of the new product to the pr ...