Consumer attitudes: Expectations for future

 

Insight has become almost a cliché in contemporary marketing and research. There are many different definitions and, even worse, an assumption that the word will mean the same to one individual as it ...

Emerging markets are an untapped multi-billion dollar opportunity with significant consumer potential. By developing Africa through commerce, companies are re-thinking business models and processes to ...

For years, marketers have considered the Saudi female consumer segment as taboo, especially as they are completely veiled and can not be approached or touched. This paper provides insights into female ...

As marketing-related literature shows, luxury-brand marketing to the segment of personally oriented consumers has not been investigated to a full extent, rendering it difficult to base marketing strat ...

John Grant, author of The New Marketing manifesto and After Image, provides ten clues to trends for the future and asks whether we can look forward to a more caring and sharing society, or even, marke ...

William Landell-Mills, a director of arnold+bolinbroke, a research agency specialising in brand communications, argues that how people perceive the future has clear implications for brand development ...

Argues that the pessimistic view of the future prevalent in many current academic and sociological books is mistaken. Evidence from work at the Future Foundation has, on the contrary, shown that (at l ...

Throughout the world health care systems are stressed, and have developed different approaches and answers to solve the problems. This paper describes the upcoming trends and solutions in the healthca ...

In the emerging network economy, attention will be an increasingly scarce commodity. Firms will have think of themselves as operating both in an Attention Market and their core market. Attention will ...

Does European unification mean that the European Union can now be treated as a single market, with pan-European marketing strategies? Consumer confidence indicators are considered. Short-run fluctuati ...

The paper introduces the concept of affective misforecasting (AMF) and studies its impact on product evaluations. Two studies were undertaken, one to examine whether and how AMF affects evaluations, a ...

Theory and empirical research suggests that asking customers to articulate their expectations in advance of shopping can backfire and lead to lower post-purchase evaluations of the shopping and consum ...

The paper explores innovation adoption in the context of the emotion which can be experienced in initial use. The impact of this emotion of open to alternative assessments. The authors present the E3 ...

The paper supports the premise that a person’s regulatory focus determines the salience of self-efficacy (perceived ease) or response efficacy (perceived effectiveness) of health behaviours. It sugges ...

The authors suggest that preventative and cure remedies such as debt consolidation loans and smoking cessation aids undermine risk perception and thus undermine risk avoidance amongst those most at ri ...

Though consumers opt for the variety offered by larger assortments (preferring, for example, to choose from 30 rather than six chocolate bars) they may be less confident of choices made from larger as ...

A brief article which comments on various responses to the original Cohen/Reed paper (‘A multiple pathway anchoring and adjustment (MPAA) model…’), all published in the same edition of JCR. It suggest ...

A brief article which comments on the Cohen/Reed paper (‘A multiple pathway anchoring and adjustment (MPAA) model…’) in the same edition of JCR. It draws comparisons between this model and previous ex ...

A brief article which comments on the Cohen/Reed paper (‘A multiple pathway anchoring and adjustment (MPAA) model…’) in the same edition of JCR. It suggests that attitude objects are associated not on ...

A brief article which comments on the Cohen/Reed paper (‘A multiple pathway anchoring and adjustment (MPAA) model…’) in the same edition of JCR. It suggests that attitudes are constructs invented by r ...

A brief article which comments on the Cohen/Reed paper (‘A multiple pathway anchoring and adjustment (MPAA) model…’) in the same edition of JCR. It suggests that the boundary conditions of the attitud ...

The paper responds to aspects of the traditional view of attitudes as enduring propositions that guide behaviour. The MPAA model emphasises multiple pathways to attitude formation, including object-ce ...

The paper shows that when a choice is made which activates and boosts a positive self-concept, the individual is subsequently licensed to choose a more self-indulgent option. Experiments suggest that ...

When people predict that they will perform a socially normative behaviour, there is an increased probability of them doing so. Research supports a dissonance-based theoretical explanation for this sel ...

Consumers will sometimes forego small discretionary purchases to save enough money to buy a major item. The paper explores the concept of the ‘endowed progress effect’ whereby people provided with an ...

The paper argues that the development of online learning both in general and for UK universities in particular had been limited beyond the campus-based model, primarily because of a failure to underst ...

Research was undertaken to explore the impact of time-interval descriptions on consumers’ discount rates, e.g. in sacrificing short-term benefits for longer-term gains. Consumers exhibit more discount ...

The paper suggests that accountability type moderates the perceived difficulty of choosing from worse than reference or better than reference options. Two studies were undertaken and, overall, highlig ...

The paper explores how extraneous or incidental emotions influence product evaluations as a function of consumers’ salient goals. Concentrating on the basic human goals of achievement vs protection, a ...

The paper examines the effect of goal fulfilment on choices made in the context of an ongoing sequence of experiences. A good first experience produces an upward shift in the target level of goal achi ...