Consumer attitudes: Attitudes to food, dieting, obes...

 

Carol Davies looks at obesity and the weight-management market from a US perspective. She examines the growth and volatility of the market and argues for a disciplined and consumer needs based marketi ...

Having established that 82% of adults feel under exercised, this paper concludes that we are unable to fulfil our health desires. We underachieve because we are time starved and crave indulgence, con ...

Given that the UK has a million obese children, Marie Laver, a partner at HPI, examines the case for a ban on food and drink advertising, and reviews the results of a recent European study for Kellogg ...

In the introduction this Admap report on food advertising (October 2006), Roderick White briefly discusses the main issues currently facing the food and drink industry. In particular he looks at food ...

As part of its public service broadcasting remit, Channel 4 needed an issue to champion. It found it in school dinners. 31% of British children are overweight or obese and less is spent per head on sc ...

This paper provides an indication of how specific types of analyses based on trend data can help to anticipate and reduce the uncertainty associated with the future. Specifically it describes how thi ...

This report discusses the growing obesity epidemic, from a global perspective. It includes information on how obesity is defined via the Body Mass Index (BMI), obesity levels in the top 25 most populo ...

Obesity is a problem around the world but consumers in some countries are more concerned about their weight than in others. In Iran 48% of people are trying to lose weight, in India it’s 40% and in Ca ...

In this paper, Professor Tim Ambler of London Business School reviews the findings of the Food Standard Agency’s Hastings Study into the link between childhood obesity and advertising. He also examine ...

Media messages regarding the ever increasing weight gain of children today and their poor state of nutrition are becoming ever more prevalent. Many studies have already been conducted to understand th ...

This article looks at the array of factors and influences relevant to buying food, including: how we decide where to shop and how we use the shops; changing patterns in meals and how we cook; the bala ...

This paper provides a cross-cultural view of the interaction between popular culture and dietary habits. Focusing on American foods eaten in Italy and Italian foods eaten in the United States, it exam ...

Body weight can have a real impact on consumers and their behaviour, this paper argues. People who are underweight are more likely to travel abroad and use the internet than people who are overweight. ...

Brian Young, a psychologist at the University of Exeter reviews Gard and Wright’s The Obesity Epidemic, a critical analysis of the scientific basis and evidence on which obesity research is based. The ...

Research suggests a modest direct effect of food promotion (in the main, television advertising) on children’s food preferences, knowledge and behavior. This paper hypothesizes that other factors ma ...

Monnier-McClure and Edleston of Green Light Research International explore the underlying medial, socio-economic and psychological factors behind the obesity epidemic in a useful summary of current th ...

One of the main challenges facing the UK food industry is childhood obesity. This paper looks at the steps that manufacturers, retailers and advertisers are taking to deal with the issue and argues th ...

Bruce Nixon, author and management consultant, gives his views on how producers, marketers and advertisers can best respond to the current debate about marketing to children. He offers strategic optio ...

Obesity is the issue that keeps the food and soft drinks industry awake at night. Mike Detsiny, an experienced marketer, proposes a radical approach for the major companies in the field to address thi ...

In China, as incomes rise and western style foods become available, obesity is a growing problem - 26% of people are overweight and the trend is likely to continue. As a result, there are big opportun ...

The debate on the future of advertising food to children, sparked off by widespread concern over escalating levels of childhood obesity, continues to rage in the UK, as it does in other parts of the w ...

Over 25 years, 63% of US advertising to children consistently promoted food, of which 28% was for fast food outlets. This paper examines the role advertising plays in the obesity challenge. Between ...

New Zealand society has changed dramatically in the last 50 years and so has food advertising. This paper argues that some developments in advertising appear to directly counter social and economic t ...

In a pan-European study 79% of child respondents agreed exercise was as important to health as food, while 82% disagreed that it was okay to eat chocolate every day. Physical activity throughout Euro ...

What does qualitative research has to do with losing weight? Seemingly nothing! This paper will describe how we, by doing research on weight loss and the question of motivation, came to a new understa ...

This paper researches whether the food processing industry influences household diet through advertising, using an advertising-augmented Rotterdam model for eleven broad food groupings spanning 1969-1 ...

The increasing trend to obesity in Europe and America: its importance to marketers.

The concern about overweight has become almost more of a social issue than a medical concern. People are spending significant sums of money on exercise programs and diet plans without receiving reimbu ...