Consumer attitudes: Attitudes to finance

 

This paper looks at UK consumers' increasing acceptance of debt over the last two decades and the reasons behind this change. Based on research from Henley Centre HeadlightVision, it suggests 6 factor ...

Increasing female independence and wealth has pushed women up the marketer's agenda, but advertising for financial brands often fails with patronising campaigns. This paper argues that brands often go ...

This piece by WARC Media Editor Laura James reviews the UK financial services market, citing key WARC papers along the way. Areas covered include the UK savings market, credit and mortgage products, a ...

In 2007, 50 per cent of all UK car insurance was bought online, and one in five transactions started on a price comparison website. This article, which includes market share data for UK insurance comp ...

This paper argues that too often, financial services are marketed to the most convertible consumers – people with the highest level of interest. It says that by exploring how consumers make financial ...

Jim Gregory, founder and CEO of CoreBrand, describes how to build a system and culture that supports the company's most valuable asset - its corporate brand. He argues that signing off the brand strat ...

Internet bank, Egg, says its aim is to differentiate itself from other banks by helping consumers make informed choices about money. It regularly measures customer satisfaction and in response to feed ...

The authors of this paper suggest it is time for market research to evolve to another level and to look at finance related behaviour. The paper says that if market researchers work with economists the ...

The financial services industry is the single largest contributor of marketing expenditure in many advanced countries. Yet for a whole range of products, it attracts only a small number of customers – ...

Choosing the right mortgage can take months and that has implications for consumer research. This paper asks a series of questions such as does it matter if consumers are questioned at the beginning, ...

Thai consumers regard investing in stocks and shares as gambling – it is high risk and possibly high return. The Thai Stock Exchange wanted to counter negative public perceptions and so commissioned r ...

The paper shows two different sides of state-of-the-art qualitative market research and consulting: elucidating the impact of Constructivism on qualitative market research and its implication for the ...

The UK is a mature financial market with little brand loyalty. Consumers switch credit cards to find the best deals. In more traditional markets such as Italy, consumers are more passive and loyal. Ho ...

Many marketers use “life stages” such as pre-family, family, empty nester and the retired to define consumers but this paper argues that these categories no longer reflect UK society. Using case studi ...

Consumers don’t always understand financial products and they don’t trust financial service providers. Meanwhile, financial marketers find it increasingly difficult to create propositions that can mea ...

The Being John Experience research project carried out by Added Value for internet bank Egg in 2003 drew as its inspiration the film Being John Malkovitch. The project aimed to gain a deeper insight i ...

Marketing of financial services is being handicapped by core assumptions about brands and loyalty. Financial brands in the UK are identified as comparatively weak. Customer loyalty is the key issue. I ...

A case history read at the AMSO Annual Conference, 1993. It describes how the Royal Bank of Scotland, following a radical change in objectives and strategy, set up and benefited from a more subtle res ...

The paper investigates the relationship between customer perception of service quality and bank financial performance in the new context of the automated banking environment in Australia, and to test ...

The financial services sector is used to illustrate how postmodern conditions and re-evaluations of marketing theory are prompting a reconsideration of marketing strategies and methodologies. Financia ...