Customer Relationship Management (CRM):
Sub-categories
Communication with customers
(110)
Complaints
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Customer satisfaction
(105)
Databases and modelling
(38)
Employees
(11)
Loyalty schemes
(25)
Management
(95)
Retention
(142)
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A champion of ‘behind-the-line’ marketing
MRS Conference 2008
Customer advocacy metrics: the NPS theory in practice
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