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IKEA: Everyday Fabulous
New York American Marketing Association, Silver, Household Furnishings & Appliances, EFFIE Awards 2007

IKEA decided to take a stand against the ICFF to boost awareness & brand perception in NYC. Using guerilla installations of furnishings around the city like couches in bus shelters, we demonstrated ho ...

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Amazon.com, Inc.: Amazon Theater campaign
Mark Lane, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.59-62

Amazon.com, Inc., entered the retail marketplace as a pioneering online bookseller in 1995, and though it had been steadily diversifying its product offerings all along, by 2004 most consumers still t ...

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Read: 99 times

Sainsbury's - Making Sainsbury's great again
Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2006

This 2005 campaign to 'Make Sainsbury's Great Again' came against a background of previous decline. The integrated approach towards solving this problem involved TV, programme sponsorship, in-store, o ...

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Read: 374 times

Carrefour (France) - Le Mois Magique
Integrated Marketing Communications Council Europe, Gold, PMC European Awards 2006

This paper is a brief case study of Le Mois Magique, a key annual celebration and sales event with promotions and a game of the same name. To attract the public's attention, the aim was to adopt a cre ...

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Read: 33 times