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Award-winning case study
1.
Imperial War Museum - Holocaust Exhibition
Richard Warren, Account Planning Group (UK), Gold, Creative Planning Awards, 2001
Campaign for the 2000 Holocaust Exhibition at the Imperial War Museum. Media used: cinema and cross tracks, in London area only, plus print. Good PR obtained, and visitor traffic above target from the ...

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Age: 0-12, childrenAge: 13-19, teenagersAge: 19-25, young adultsAge: 26-49, mid yearsAge: 50 plus, seniorsAll adultsBusiness: Board levelBusiness: Buyers, specifiersBusiness: Distributors, retailers, tradeBusiness: General businessBusiness: Medical, doctorsBusiness: ProfessionalsBusiness: Small businesses, SMEsBusiness: TeachersEducationEducation: Post-graduateEducation: To 16 yearsEducation: To 18 yearsEducation: University, collegeEmployment: EmployedEmployment: Job-seekersEmployment: RetiredEmployment: UnemployedEthnicity: Ethnic majorityEthnicity: Ethnic minorityHousehold: Children at home, familiesHousehold: Home ownersHousehold: HousewivesHousehold: Local communityHousehold: Married, cohabitingHousehold: No children at homeHousehold: ParentsHousehold: Single, divorcedHousehold: TaxpayersIncome, grade: ABC1, officeIncome, grade: C2DE, manualIncome, grade: HigherIncome, grade: LowerIncome, grade: MiddleOpinion leaders: MavensProduct use: Cameras, photographyProduct use: Car driversProduct use: DrinkersProduct use: Fashion enthusiastsProduct use: Food enthusiastsProduct use: GardenersProduct use: IT, Internet, gamersProduct use: Mobile phonesProduct use: Museum, gallery visitorsProduct use: Pet ownersProduct use: Property buyersProduct use: Rail, bus usersProduct use: Slimmers, dieters, health consciousProduct use: SmokersProduct use: Sports enthusiasts, fansProduct use: Travellers, touristsSegmentation: GeodemographicsSegmentation: Lifestyle, attitudeSex: FemaleSex: MaleShopping: Christmas shoppersShopping: Main shoppersShopping: Secondary shoppers
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