By target group: Household: Taxpayers

 

In 2000 the largest tax-preparation company in the Unites States, H&R Block, Inc., was venturing beyond the niche industry in which it had excelled for 45 years. After a series of acquisitions ...

The Inland Revenue’s Self Assessment campaign has long been labelled one of marketing’s most difficult tasks. However, a dramatic change of advertising direction over the last three years has made thi ...