By target group: Household: Single, divorced

 

Shortly after its launch in 1994 Yahoo! Inc. became one of the Internet's top search engines. Although the company remained primarily associated with its search engine in subsequent years, it ...

14% of all single-person householders in the UK are aged 30-40. Joel Conway, an associate director at RDSi, looks at the values, lifestyles and desires of this growing target group. He describes two t ...

For this campaign, the agency was looking for a powerful media-worthy story where online dating could be brought to life. The goals were to generate awareness, brand perception and trial. Results were ...

Contact lens use in Australia is a third of that in most countries in the western world, yet these customers are amongst the highest value for an optical retailer. Hence when OPSM approached The One ...

In 2002, Freshbake Foods launched a range of microwaveable pies called Microbake. They were aimed at men, students, people who lived alone and mums who wanted something tasty and convenient for their ...

Despite more than $52 million in renovations, CityView Apartments was having trouble meeting leasing objectives. This was due to a persistent image that the Greenspoint area of Houston was not safe. ...