By target group: Ethnicity: Ethnic majority

 

Shaziya Khan, vice president and strategic planning director at JWT India, explains how she used the concept of the Spiritual Quotient (SQ) to help understand the people of south and south-east Asia. ...

This case study spans some 36 years since the launch of Kiwi shoe polish in South Africa in 1968, covering a period of consistent and focused campaigns which have grown both market share and sales fig ...

This paper is a demonstration of a communication strategy implemented based on insights gained that led to an international campaign, across six countries, for Rainbow evaporated milk taking it to the ...

The 1996 Mason Report on Mental Health Services found that “it is painfully apparent that even if treatments are successful, gains will be minimal if the person lives in a hostile and uninformed commu ...

The campaign objective was to reduce discriminatory attitudes and behaviour towards people who experience mental illness. This was to be achieved by raising awareness of the problem, creating a dialo ...