By target group: Employment: Unemployed

 

At a time when rival publishers in Scotland were launching portal sites (e.g. scotsman.com, icscotland, Scotland Online), SMG plc created individual specialist sites under the one brand umbrella, 's1' ...

Throughout the mid-late 1990s, the Army did not have as many trained men and women as it needed to do its job properly. This paper tells the story of how in one of the most daunting recruiting enviro ...

Public service recruitment is hard, especially in the south-east of England where house prices and salaries are mismatched. The Hertfordshire Constabulary had the further pressure both of boundary cha ...

This paper demonstrates how sound strategic insight and fascinating use of semiotics led to an advertising campaign which successfully reduced the response rate from the previous campaign. Yes, you di ...

Classified advertising is a major revenue generator for any newspaper and within that category recruitment advertising is by far the most profitable section. For the Manchester Evening News (MEN), rec ...

The task of this campaign was to encourage men and women throughout Northern Ireland to give up their time, for little financial reward, to help tackle crime in the community and help to move forward ...

The progress of peace in our society is cause for cautious joy. But as normality takes hold, other things are evident: increased family disintegration, stress, drug and alcohol dependency, neglect and ...

At a time when the dotcom bubble was bursting, s1jobs.com launched into a fiercely competitive marketplace. The campaign used a local communication strategy, with a 'local content' proposition and a v ...

For the Manchester Evening News, recruitment advertising revenue accounts for over 50% of total revenue. The recruitment advertising market moves with the economic cycle and the fourth quarter 2001 re ...

Recruitment campaign, 2001), for the new Police Service of Northern Ireland following the Patten report. Long-term aim was to raise the recruitment profile from 8% to 50% Catholic over ten years. Thor ...

Three-year campaign (TV and Internet) to improve police recruitment from 2000. This is the first national campaign for the police, with aim of helping to recruit 9,000 officers. The campaign adopted a ...

This study describes how two agencies handled various aspects of Standard Life and its associate bank to develop a combined recruitment and brand strengthening campaign. It outlines a six-week campaig ...

This is a description of how a new company in the recruitment sector was successfully launched into a highly competitive market place. It involved changing the name of the company and differentiating ...

The overall objective of this campaign was to increase the number and quality of teacher recruits. The paper shows how a new level of strategic and creative thinking had the desired impact on a comple ...

This campaign was aimed at reducing illiteracy among children and focuses on recruiting volunteers to provide one-to-one reading support for 7 to 11 year olds in the Yorkshire and Humberside area. The ...

The paper introduces a cross-population, adaptive diffusion model that can be used to forecast the diffusion of an innovation at early stages of the diffusion curve. Drawing on a range of previous wor ...