By target group: Education: To 18 years

 

In 2004 Volkswagen launched a new Golf GTI, whose original predecessor had been a cult car 20 years ago, but which had increasingly lost its desirability. To revive the GTI cult, communication focused ...

Breaking with category communication standards, coming up with insightful strategy and connecting with consumers on an emotional level allowed Discreet to win over the Central and Eastern European mar ...

How Bank of Ireland became ‘Student Bank of Choice’ in Northern Ireland. Bank of Ireland recognised that to grow market share it would be necessary to increase penetration and retention of first ever ...

Dundee University deserves full credit for giving its backing to a challenging but very successful campaign from Frame C, stimulating both the quantity and quality of undergraduate applications. Previ ...

How The Bank of New Zealand captured the under thirty market. A new account called ‘Smart Money’ was created for the uninterested under thirties. The advertising challenge was to drive acquisition a ...

In April 2000 the UK higher education market was experiencing over-capacity problems. Competition had become fierce, but an immature advertising market offered the opportunity for new approaches. Dund ...

1999-2000 mixed media campaign in the US for I-wireless, a cell phone brand from Cincinnati Bell Enterprise Co. Directed at youth market in Cincinnati, the campaign would generate (if projected nation ...