By target group: Education: To 16 years

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University of Dundee - University Challenge. Serious Fun
George Cumming, Institute of Practitioners in Advertising, Silver, Scottish IPA Effectiveness Awards, 2003

In April 2000 the UK higher education market was experiencing over-capacity problems. Competition had become fierce, but an immature advertising market offered the opportunity for new approaches. Dund ...

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Read: 28 times

2.

Modern Apprenticeships - How advertising helped Modern Apprenticeships take off
Mark Newlands and Margaret Byrnes, Institute of Practitioners in Advertising, Gold, Scottish IPA Effectiveness Awards, 2003

Modern Apprenticeships is a work-based training programme run jointly by Scottish Enterprise, Highlands and Islands Enterprise and The Scottish Executive. Scottish Enterprise approached The Bridge wit ...

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Read: 7 times

3.

Pay now or pay through the nose later
David Jordine, Advertising Federation of Australia, Advertising Effectiveness Awards, 2000, pp.1-16

Campaign for the Courts Administration Authority in South Australia to educate people about the necessity of paying fines imposed for misdemeanours. Followed the passing of the Fines Enforcement Act, ...

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Read: 13 times

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Age: 0-12, children

Age: 13-19, teenagers

Age: 19-25, young adults

Age: 26-49, mid years

Age: 50 plus, seniors

Business: Board level

Business: Buyers, specifiers

Business: Distributors, retailers, trade

Business: General business

Business: Medical, doctors

Business: Professionals

Business: Small businesses, SMEs

Business: Teachers

Education: Post-graduate

Education: To 16 years

Education: To 18 years

Education: University, college

Employment: Employed

Employment: Job-seekers

Employment: Retired

Employment: Unemployed

Ethnicity: Ethnic majority

Ethnicity: Ethnic minority

Household: Children at home, families

Household: Home owners

Household: Housewives

Household: Local community

Household: Married, cohabiting

Household: No children at home

Household: Parents

Household: Single, divorced

Household: Taxpayers

Income, grade: ABC1, office

Income, grade: C2DE, manual

Income, grade: Higher

Income, grade: Lower

Income, grade: Middle

Opinion leaders: Mavens

Product use: Cameras, photography

Product use: Car drivers

Product use: Drinkers

Product use: Fashion enthusiasts

Product use: Food enthusiasts

Product use: Gardeners

Product use: IT, Internet, gamers

Product use: Mobile phones

Product use: Museum, gallery visitors

Product use: Pet owners

Product use: Property buyers

Product use: Rail, bus users

Product use: Slimmers, dieters, health conscious

Product use: Smokers

Product use: Sports enthusiasts, fans

Product use: Travellers, tourists

Segmentation: Geodemographics

Segmentation: Lifestyle, attitude

Shopping: Christmas shoppers

Shopping: Main shoppers

Shopping: Secondary shoppers